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Midland Alarms builds recurring revenue stream with smart security app subscription
Founded in 1987, Midland Alarms is a family-run security business based in the Midlands, specialising in residential alarm systems. Over the years, they have carved out a unique niche, working closely with housebuilders such as Taylor Wimpey, Persimmon Homes, Redrow, and Cala Homes to provide intruder alarms as standard in new-build properties.
With thousands of installations to date, Midland Alarms has built a strong reputation for reliability, customer service, and technical expertise. But in recent years, the company has taken its business model to the next level, using HKC’ s SecureComm cloud platform and the introduction of a recurring revenue stream through customer subscriptions.
The challenge: Moving beyond bell-only systems
For decades, Midland Alarms focused on fitting traditional bell-only systems, often unmonitored and lacking smart features. While these types of systems were the norm, these installations offered no recurring income and minimal long-term customer engagement.
Steve Wyer, the founder of Midland Alarms, recognised the limitations:“ We’ d install a bell-only system and might not hear from that customer again for 20 years. There was no ongoing relationship- and no additional value being built into the business.”
As modern security technology evolved, Steve saw an opportunity to pivot, moving away from single-payment jobs and towards a more sustainable, service-based model.
The solution: HKC’ s SecureComm and SmartLink
In 2014, Midland Alarms discovered HKC’ s SecureComm platform, which was a game-changing moment for the business. The system’ s SmartLink app allowed customers to monitor and control their alarms remotely, while enabling Midland Alarms to offer remote diagnostics and support.
“ The first time Richard from HKC showed me SmartLink, I was blown away. It connected instantly, worked over Wi-Fi, and just made sense. We knew it was the future.”
This allowed Steve to begin offering subscription-based services with real value to customers, rather than a one-off install. Not only could Midland Alarms improve customer experience, but they could also begin building a recurring revenue stream that enhanced the long-term viability and saleability of the business.
Building recurring revenue
Midland Alarms launched a tiered subscription model, using GoCardless to streamline monthly direct debits. They offered a range of subscription options for Wi-Fi only monitoring, monitoring with GSM backup, and also a‘ Full Service’ plan that includes monitoring, extended warranty, and battery replacement after three years. These services were bundled with value-added support, including remote diagnostics, app access, and customer education, making it an attractive proposition.“ Most people don’ t want to worry about changing batteries or figuring out alarm settings. With our‘ Full Service’ plan, they know we’ ll take care of everything- and that includes remote support via SmartLink.”
6 SEPTEMBER 2025 CLEARVIEW-UK. COM