Clearview North December 2013 - Issue 145 | Page 36

ALUMINIUM

Fabricating aluminium
with a PVCu mind-set
When long established
PVCu fabricator Sterling of
Warrington decided they
wanted to move into the
aluminium market they had a
very clear strategy.
Sterling already had a reputation
for offering a fast turnaround,
razor sharp prices and exceptional
quality among PVCu installers,
and they wanted to replicate this
approach with their aluminium
range.

Aware that some aluminium
companies had a reputation
for offering a slow turnaround,
Sterling could see a gap in
the market for an aluminium
fabricator offering ‘PVCu service’
– so that is exactly what they
did.
Eighteen months on and it’s
safe to say Sterling have made
a success of their venture into
aluminium. They have a growing,
loyal customer base of installers

in the North West and Midlands
and are firmly established as one
of the region’s leading aluminium
fabricators.
Dave Mulholland, comments:
“Like PVCu installers, aluminium
installers want a fast turn around
and good service. We made a
conscious effort to replicate the
service we offer on the PVCu side
to our aluminium customers and
I’m pleased to say our strategy has
worked fantastically well. Where

ever possible, we always make sure
we carry extra stock.”
For more information contact
Sterling on 01925818700 or
visit http://sterlingpvcu.co.uk/

IDEAS FOR GROWTH

The MD of a leading specialist aluminium
fabricator is outlining his thoughts on how
to cement the economic recovery, following
some recent positive signs.

Gloucester based CDW Systems has
performed admirably throughout the recession,
recently posting record trading figures. But its
Managing Director, Jerry Webb, believes more
can be done to boost manufacturing output
and increase demand in the commercial and
domestic glazing sectors.
“Aluminium has experienced a renaissance
in the last few years and as a company we
have benefitted from strong demand in the
commercial and domestic sector, for our
aluminium windows and doors. The bi-fold
boom has also helped.
“But looking forward we can’t become
complacent and a recent report by AMA, on

the commercial glazing sector, is predicting a
relatively stagnant market over the next two
years, with recovery strengthening from 2016.
“How do we accelerate that? What levers
do we need to pull? I personally believe a
reduction in the level of VAT on commercial
and domestic work and a major house building
programme is required.”
Jerry says that a Green Deal that works
would also allow smaller building companies
to carry out upgrade work on existing
properties.
Call CDW Systems on 01452 414853
or visit www.cdwsystems.co.uk

Delivered with care
Architectural aluminium systems company,
Metal Technology, has supplied its window
products at a 240-home retirement village
at Hagley Road, Edgbaston in Birmingham.
Built for The ExtraCare Charitable Trust
by contractor Galliford Try, and designed
by Nicoll Thomas Architects, facilities
include an Enriched Opportunities Suite
for residents with dementia, a café bar, craft
room, hair and beauty salon, and fitness
suite.
As consumers become more discerning
about their at-home and home-from-home
surroundings, specifying for these sectors
grows more challenging than ever before. At

36

DEC 2013

Hagley Road sustainability and accessibility
are at the heart of the scheme, making System
4-35 Hi+ an optimum solution.
Part of Metal Technology’s Thermal range,
System 4-35 Hi+, in conjunction with the
correct glass specification, is designed to meet
or exceed the latest thermal requirements of
current building regulations. The high level of
thermal performance has been achieved using
the latest technology with bespoke thermal
centre-seal gaskets, cellular foams and finned
polyamide thermal isolators all contributing to
the final performance figure.
The Thermal range offers the designer a
wide and diverse range of profiles that provide

structural integrity, weather performance,
thermal enhancement and security. Ease of
maintenance is in-built and 100% recyclability
is guaranteed.
www.metaltechnology.com

To read more, visit www.clearview-uk.com