Clearview North August 2014 - Issue 153 | Page 32

DOORS&WINDOWS FIRST CLASS FRAMES SEALS IT WITH MODUS End user desirability is a key factor when weighing up whether to introduce a new product range into a business. Combine that with distinctly different aesthetics and significant production efficiencies and suddenly the decision becomes a whole lot easier. The announcement of the new Modus® window and door system by Eurocell is a case in point. The UK’s first fully integrated 75mm PVC-U window and door system, Modus is the culmination of a £3million investment in a ‘clean sheet of paper’ design that has resulted in no fewer than five UK industry-firsts. In terms of aesthetics, the Modus® fully flush sash offers a true aesthetic rival to timber windows, whilst offering equal or better sustainability credentials. Likewise, within the commercial sector, the 32 AUG 2014