Clearview National September 2017 - Issue 190 | Page 91

TIMBER
Bringing the ‘Eco’ Back into Bereco
Since 2003, Bereco has been supplying performance engineered timber windows and doors
to housebuilders and developers primarily supplying to new build homes around the UK.
» » NOW THE GROUP IS REBRANDING
with an environmental focus.
In 2010 Bereco Retail was added to what
is now the Bereco Group and the company
found for really the first time that they were
talking to homeowners as well as other
companies and consequently, began to feel a
great responsibility that they were now being
invited to be a part of people’s homes and
daily lives.
Kirsty Cox, General Manager for Bereco
Retail explained: “The introduction of Bereco
Retail brought into focus for us that the
owner of the home to whom we are supplying
windows is just as much our customer as
the trade company to which we sell - and it
was with this realisation that saw us begin to
change the way we market ourselves.
PROTECTING OUR PLANET
“Reconnecting with our roots and why
the company was started for us has been the
main objective in our rebrand. We want to be
a brand that people can connect with and a
company that stands with their customers in
protecting our planet. Our rebranding brings
t