ALUMINIUM
ALUMINIUM MARKETING PACKAGE IS THE REAL DEAL
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COPIES OF THE NEW ALUMINIUM retail brochure from Customade have been flying of the shelves as installers catch on to the growing potential of aluminium and the industry leading showroom and marketing support package on offer from the Gloucestershire-based aluminium fabricator .
The 36-page luxury REAL Aluminium brochure is the UK ’ s only retail brochure dedicated to the full range of aluminium fenestration products . It has been designed to introduce homeowners to the designer appeal of aluminum and to bring them the industry ’ s widest choice of aluminium windows , bifolding doors , sliding doors , composite doors , French doors , residential doors and roof lanterns .
REAL Aluminium has been created to give the installer everything they need to promote and sell aluminium with complete confidence and has already been a hit with those installers who are keen to enter the lucrative world of aluminium with the support of one of the UK ’ s biggest aluminium fabricators behind them .
The dedicated aluminium retail brochure , which can be totally personalised to the installer , has been designed to fill a gap in the market for a professional retail aluminium brochure . With a blend of product information and lifestyle imagery , it helps the homeowner to visualise how aluminium windows , doors or lanterns could transform their home and add value to their property . Illustrated with beautiful photography of aluminium in real-life properties , it takes the reader through each element of an aluminium installation in a clear and easy to understand format .
Claire Miller , Customade Group ’ s Marketing Manager , explains : “ This unique new brochure and the extensive marketing support package behind it has been developed to give our installers the vital tools they need to create a professional appearance and successfully break into aluminium . A dedicated retail website is currently in development , which will provide our customers with high quality leads for aluminium products with typically higher profit margins .”
The comprehensive and personalised REAL Aluminium marketing support package for installers brings a wide selection of professionally designed marketing materials . It includes brochures , which can be personalised with the installer ’ s logo and company details , digital marketing support , direct mail and advertising templates , retail leaflets and showroom display graphics .
www . real-aluminium . co . uk .
Growing construction market predicted to drive demand for aluminium until 2020
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RESEARCH FROM TECHNAVIO HAS revealed the global aluminium extrusion market is expected to grow at a Compound Annual Growth Rate ( CACGR ) of more than 6 % during the period 2016 – 2020 .
The Global Aluminium Market 2016 – 2020 Report predicts rapid growth in this market during the forecast period due to demand from many applications , especially in the building and construction industry ; with the report saying that Europe and the UK will benefit from this increase in demand .
Aluminium is used in many building and construction applications , such as window and door frames , panels and curtain walling . And with the global construction market expected to reach approximately $ 12 trillion by 2020 , increasing residential and non-residential projects in this sector will drive up demand for aluminium .
Managing Director of CDW Systems , Jerry Webb , who has publicly advocated for more use of aluminium in construction , comments :
“ At CDW we have kept a close eye on aluminium in construction and the trends in this market . Our own research coincides with this report and suggests that aluminium is due a revolution .
“ We were one of the first to identify a domestic renaissance in aluminium . As a material , it is now on a par with PVCu when it comes to energy efficiency , and its endearing qualities such as slim sightlines and good looks remain .
“ We ’ re also seeing a trend of replacement windows installed in the 1980s being replaced again – this time with aluminium as the material of choice . It ’ s happening and our customers are amongst the beneficiaries .”
Technavio ’ s aluminium report also predicted that a large percentage of aluminium extruded between 2016 and 2020 will be coloured .
The market for anodised aluminium grew by 28,000 metric tons in 2015 from 2014 and is expected to reach 6.68 million metric tons by 2020 . The market for powder coated aluminium is experiencing a massive demand and is expected to reach 3.61 million metric tons by 2020 .
While coloured aluminium products have long been used in the commercial construction market , sales of coloured aluminium windows and doors in the domestic market have risen recently as homeowner tastes evolve beyond standard white PVCu .
52 » SEP 2016 » CLEARVIEW-UK . COM