DOORS & WINDOWS
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Investing for the Future
If there ’ s one thing for sure regarding the recent political and economic events in the UK , having the ability to see what ’ s in store for a business in the future , with so many unpredictable events happening around us , is more to do with having the strength as a business to do things differently in times of uncertainty .
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A CRYSTAL BALL WOULD BE extremely useful at the moment , however , manufacturing giants Camden , prefer to take a more structured , strategic approach to ensure its business continues to strive , no matter what external influences are thrown its way .
Camden ’ s approach of investing has not only given the business the reputation of producing products with absolute confidence that they satisfy the needs of its customers and end-users , but it has driven the company ’ s strategic approach for its future .
Some of the latest investments made by the company has included the installation of new plant and machinery , enhancement of technology across the company ’ s IT management and infrastructure and creating a core of trade counter distribution centres to aid in the distribution of its products to the UK .
At the very start of the fabrication process , Camden has paid attention to creating a greener product offer and , as part of its environmental strategy , it has made substantial investment creating its own recycling facility .
Creating up to 100 tonnes of recycled material weekly , the bespoke production facility has created local employment of 22 staff , and inclusion of such a facility means Camden is able to offer products made from 80 % recycled material ; a massive bonus for its customers selling a greener , eco-friendlier door or window .
Driving further efficiencies through the business , and to guarantee it maintains full support for customer demand , Camden has also improved its methods of producing products at a much faster pace , with the installation into its frame production department of four Promac Rapid machining centres . These automated machines have been fitted to assist with the growing demand on Camden by its customers to offer faster turnaround to meet the demands of the enduser .
Other areas of production have also seen improvements to back-up this methodology , with the arcadia composite door production facility seeing massive investment in new robotic technology and the implementation of a newly-sited , automated glass sealed unit processing production facility . The bespokebuilt glass sealed unit capability surpasses that of other glass production facilities of any other European fabricator ; seeing the use of , once again , robotic and automated technology , alongside the skills of a highly-trained workforce to cater for the growing demand of production .
Technology has offered substantial benefits to businesses over the last few years , but in turn , consumers knowledge of what they want has been heightened by the increased use of the Internet and ease of access to information . A shift toward offering variations in window and door products has become standard and expected . Camden ’ s investments in growing its production processes , infrastructures and logistics alongside these changing expectations has seen the development of a bespoke IT system , allowing Camden and its customers to manage orders , information and deliveries better through the entire process . This technology , now available to its customer base , was created to ensure that Camden add value and benefit to its customer service .
Customer service comes in many forms at Camden with one being its programme of expansion , over the last few years , to introduce 10 UK-based trade counters . The investment into this project was two-fold ; delivering product in to the UK with peace-of-mind that the face-to-face service was at hand for the customer as and when they needed it , and to create an awareness of the Camden ’ s major branded products ; inliten window and door , arcadia composite doors and timeless vertical sliders .
Camden ’ s largest trade counter is based in the North-West in Macclesfield , but other centres are scattered around the UK including ; Ipswich , Newcastle , Leeds , Sheffield , Stevenage , Telford , Liverpool and Ipswich . Investment in the sites has been made to ensure that the company ’ s 800 plus customers are able to receive practical solutions to their needs - with a more personal touch , should they require a more immediate response .
The commitment Camden has instilled throughout its business at every avenue of its investment strategy , enables it to offer innovative products and services , which are devised to ensure that customers have no reason to seek out an alternative provider .
www . camdengroup . co . uk
36 » SEP 2016 » CLEARVIEW-UK . COM