DOORS & WINDOWS
SPONSORED BY tncinfo @ sidey. co. uk
Investing for the Future
If there’ s one thing for sure regarding the recent political and economic events in the UK, having the ability to see what’ s in store for a business in the future, with so many unpredictable events happening around us, is more to do with having the strength as a business to do things differently in times of uncertainty.
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A CRYSTAL BALL WOULD BE extremely useful at the moment, however, manufacturing giants Camden, prefer to take a more structured, strategic approach to ensure its business continues to strive, no matter what external influences are thrown its way.
Camden’ s approach of investing has not only given the business the reputation of producing products with absolute confidence that they satisfy the needs of its customers and end-users, but it has driven the company’ s strategic approach for its future.
Some of the latest investments made by the company has included the installation of new plant and machinery, enhancement of technology across the company’ s IT management and infrastructure and creating a core of trade counter distribution centres to aid in the distribution of its products to the UK.
At the very start of the fabrication process, Camden has paid attention to creating a greener product offer and, as part of its environmental strategy, it has made substantial investment creating its own recycling facility.
Creating up to 100 tonnes of recycled material weekly, the bespoke production facility has created local employment of 22 staff, and inclusion of such a facility means Camden is able to offer products made from 80 % recycled material; a massive bonus for its customers selling a greener, eco-friendlier door or window.
Driving further efficiencies through the business, and to guarantee it maintains full support for customer demand, Camden has also improved its methods of producing products at a much faster pace, with the installation into its frame production department of four Promac Rapid machining centres. These automated machines have been fitted to assist with the growing demand on Camden by its customers to offer faster turnaround to meet the demands of the enduser.
Other areas of production have also seen improvements to back-up this methodology, with the arcadia composite door production facility seeing massive investment in new robotic technology and the implementation of a newly-sited, automated glass sealed unit processing production facility. The bespokebuilt glass sealed unit capability surpasses that of other glass production facilities of any other European fabricator; seeing the use of, once again, robotic and automated technology, alongside the skills of a highly-trained workforce to cater for the growing demand of production.
Technology has offered substantial benefits to businesses over the last few years, but in turn, consumers knowledge of what they want has been heightened by the increased use of the Internet and ease of access to information. A shift toward offering variations in window and door products has become standard and expected. Camden’ s investments in growing its production processes, infrastructures and logistics alongside these changing expectations has seen the development of a bespoke IT system, allowing Camden and its customers to manage orders, information and deliveries better through the entire process. This technology, now available to its customer base, was created to ensure that Camden add value and benefit to its customer service.
Customer service comes in many forms at Camden with one being its programme of expansion, over the last few years, to introduce 10 UK-based trade counters. The investment into this project was two-fold; delivering product in to the UK with peace-of-mind that the face-to-face service was at hand for the customer as and when they needed it, and to create an awareness of the Camden’ s major branded products; inliten window and door, arcadia composite doors and timeless vertical sliders.
Camden’ s largest trade counter is based in the North-West in Macclesfield, but other centres are scattered around the UK including; Ipswich, Newcastle, Leeds, Sheffield, Stevenage, Telford, Liverpool and Ipswich. Investment in the sites has been made to ensure that the company’ s 800 plus customers are able to receive practical solutions to their needs- with a more personal touch, should they require a more immediate response.
The commitment Camden has instilled throughout its business at every avenue of its investment strategy, enables it to offer innovative products and services, which are devised to ensure that customers have no reason to seek out an alternative provider.
www. camdengroup. co. uk
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