Clearview National October 2019 - Issue 215 | Page 40

PROUD SPONSOR OF DOORS & WINDOWS
DOORS&WINDOWS
THE MESSAGE REMAINS THE
SAME: “SELL MORE DOORS”
» » RICHARD KIRMAN SALES AND
Marketing Manager for IG Doors Trade
Division tells us that three years into the
Truedor Partner Programme installers continue
to benefit from higher levels of sales.
We are three years in now, and the Truedor
Partner Programme continues to deliver
outstanding results for our customers, the
installers who take products from our range, a
range which continues to expand through an
on-going programme of development.
When we launched the programme, we
were very clear, we wanted to create a support
programme which would help our customers
sell more doors. They key for us was to work
with each of them individually, to understand
their specific needs and to advise them which
of the sales and marketing resources in our
programme they could benefit from the most.
Customers can tap into an outstanding
range of marketing materials, and through the
Truedor marketing team can access images and
photographs of George Clarke who has been
‘we wanted to create
a support programme
which would help our
customers sell more doors’
the product ambassador for Truedor from the
outset and who is well received by consumers
looking to buy Composite Doors.
Our on-going relationship with George is a real
positive – he has real credibility and is someone
people believe in; they can trust his sincerity.
His involvement with us has been a real
success and he has been well received by our
customers. In fact, he has really brought
something to the party, his knowledge of
buildings is one thing, but his real passion for
making homes great places to live has really
shone out and this has added to the view that
our customers are truly experts in their field
– a huge factor which is helping them to sell
more doors.
It is always great when we go to one of
our installer’s showroom and see the photos
of George with our products and hear how
much their customers appreciate it and take
confidence from it.
We believe our Truedor Partner Programme
is something very different to the support
offered by others in the market, and most
importantly we know it is helping installers
sell more doors.
For more information on Truedor visit
www.truedor.co.uk
NEW FLUSH SASH RANGE MAKES IT ‘FULL
HOUSE’ FOR LEADING PVC-U BRAND
» » AMONG THE MOST
popular of the PVC-U window
systems with the trade due to
their strength, reliability and
clean sightlines, the Logik Ovolo
and Chamfered options from
Eurocell are used in a wide variety
of new build, commercial and
refurbishment projects.
Now, with the NEW Logik
S Flush Sash design, installers
are able to offer the premium
clean finish and flat, seamless
surface between frame and sash
that are increasingly in demand
from architects, style-savvy
homeowners and self-builders.
Adding to the contemporary
appeal of the new range is another
first for Eurocell: a grey substrate
option in addition to the extensive
choice of coloured and woodgrain
foil finishes already available. This
provides a continuous grey colour
throughout the frame and sash so
that, even with the window open,
there is no white PVC-U core to
be seen.
With the growing popularity
of darker colours and aluminium
window systems, Eurocell see this
as a way for installers to offer the
all-grey look to their customers
in a PVC-U frame, without the
significant extra expense of an
aluminium product.
For fabricators, Logik Flush
Sash is a chance to increase
sales by broadening the range
of products they offer without
significant increase in stock
holding. The new flush sash
is available to use with both
Chamfered and Ovolo outer
frames, has 28mm double and
36mm triple glazing options,
40 » OCT 2019 » CL EARVI E W- UK . C O M
multiple
sash style
options including
French Window and a wide
choice of colour and woodgrain
finishes including the new
Woodec foils range.
Like the rest of the Eurologik
range, the new Flush Sash product
includes a number of innovative
features to make fabrication,
installation and ordering easier.
These include a continuous steel
reinforcement bar, low friction
pre-assembled gasket corners and a
common glass size for all internal
and external doors and windows.
Multi chambered profiles
manufactured using post-
consumer recycled content offers
market leading sustainability and
innovative PVC-U thermal inserts
work together to reduce heat loss,
resulting in u-values down to
0.8 and an A++ rating for energy
efficiency.
Exceptional air tightness and
weather performance, security
tested to PAS24 and BS6375
standards, BBA approved with
a 10-year profile guarantee, you
could say the new flush sash has
taken Logik quality, efficiency and
performance to a whole new level.
www.eurocell.co.uk/logikS