Clearview National October 2019 - Issue 215 | Page 31

72991 - Consumer Protection Association Ltd - V2.pdf 1 09/07/2018 15:19:40
INDUSTRYASSOCIATIONS
TV CAMPAIGN REAPS
HUGE REWARDS FOR
FENSA APPROVED
INSTALLERS
» » FENSA, THE UK’S
largest government-authorised
compliance scheme for
replacement windows and
doors, is reporting the first six
months of its prolonged TV
ad campaign that launched
in March as “far exceeding
expectations” and that FENSA
Approved Installers are reaping
the benefits.
The TV campaign is the first
of its kind in the industry and
the impressive statistics confirm
why homeowner awareness
of FENSA has never been
higher. The recent FENSA
sponsorship on TV channel
Dave, and their ‘Weekends on
Dave’ comedy programming,
provided 6 separate ad ‘idents’
shown over the course of 11
weekends and were seen over
170 million times. Backed
up by the main TV ad and
a series of online marketing
campaigns, the FENSA brand
has been seen over 225 million
times over the past six months.
Further analysis revealed that
in addition to an increase in
installer searches, homeowners
made 412,000 searches
through the FENSA website for
information regarding FENSA
Certificates, factors that are
directly attributable to the TV
campaign.
“It’s fantastic to see the
campaign performing beyond
our high expectations. We aimed
to improve standards across the
industry and drive awareness of
the FENSA brand” stated Anda
Gregory, Managing Director of
FENSA, “What we are seeing as
so far are homeowners making
the FENSA certificate part of
the purchasing process. The
statistics are impressive: The
TV ad has been seen by 56% of
the UK population to date and
each person has seen one of our
ads an average of eight times.
With the advertisement gaining
more recognition throughout
the year, and it running until
December, our Approved
Installers have good reason to
believe that knowledge of the
FENSA certificate will continue
to build.”
FENSA Director of
Membership Chris Beedel is
also optimistic: “With consumer
awareness of FENSA at an
all-time high, there has never
been a better time for installers
to join. Off the back of the
advertising campaign the value
of being a FENSA Approved
Installer is now clearer than ever
with our brand reputation and
website driving business towards
the FENSA community.”
Since 2002 FENSA has
issued more than 13.5 million
certificates on behalf of their
Approved Installers as proof
of compliance with building
regulations, making the
organisation significantly the
largest available to homeowners
in England and Wales.
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