Clearview National October 2017 - Issue 191 | Page 62

PROUD SPONSOR OF DOORS & WINDOWS
DOORS&WINDOWS
Sales up 20% on 2016
» » SOLIDOR, CONSIDERED TO BE THE
most secure timber core composite door, reports
sales up 20% in the first seven months to July
on the same period last year and ahead of
forecasts. This strong activity is reflected in its
online traffic too, with 65,000 hits on Solidor’s
website in July and 220,000-page views.
Solidor has experienced fast growth over the
last few years. CEO Gareth Mobley credits
this to the company’s strong focus on helping
customers sell and its continual improvement
in product, processes, operations and people.
Gareth comments: “We’re really excited about
our growth and the ongoing progress of the
business. Our website is pivotal in generating
leads for our installers so seeing those high
traffic figures and page views is extremely
reassuring.
“If our customers keep growing, we grow.
So, it’s important we do all we can to help them
sell more. That starts by investing in product
development so we continue to give them an
edge in the market with a premium, high-
quality product.”
“But a great product is not enough. We need
great service too”, confirms Gareth. “So, over
the last two years we have made fundamental
changes to systems and procedures.”
www.solidor.co.uk
10 YEAR WARRANTY FROM ANGLO EUROPEAN
» » A NEW 10-YEAR STEEL
Reinforcement Warranty for PVCu
windows and doors is available
from fenestration reinforcement
specialist, Anglo European, giving
fabricators extra peace of mind
when choosing to use Anglo
European as their supplier of steel
reinforcement.
“This gives fabricators a real
alternative when choosing what
reinforcement to use when
manufacturing windows,” says
James Lister, Operations Director.
“We know that modern windows
are high performance products.
There’s a trend for bigger window
sizes and the increased demand
for coloured frames means they
must withstand greater expansion
and contraction in the sun. More
windows now are also specified
to stringent PAS 24 testing,
Document Q and Secured By
Design.
“As a specialist, we can create
the best reinforcement to take into
account the profile system, the
hardware and the manufacturing
process. Optimising the steel
reinforcement reduces fabrication
time and money.
“Long-term price stability
comes from our massive buying
power and our huge steel stocks
which also mean faster delivery for
fabricators – we can turn around
cut to size orders in just four days.
Every window that’s manufactured
using Anglo European steel
reinforcement is covered by the
new 10-year warranty.”
www.angloeuropeangroup.co.uk
WEBSITE GETS A NEW LOOK
» » THE WEBSITE OF HOMEOWNER
favourite Swish Windows and Doors has just
been given a new look. Gerald Allen, Epwin
Window Systems’ Marketing Manager,
said: “The new Swish website provides an
enhanced visitor experience and reflects our
confident, reliable, high performing and
ethically sound brand.”
There is plenty of information on all
Swish brand products, showcasing their
features and benefits plus stunning images
to highlight the aesthetics of the market
favourite. Visitors can request copies of
Swish brochures. They can also read more
about the Swish brand, its background and
62 » OCT 2017 » CL EARVI E W- UK . C O M
credentials to highlight the reliability and
longevity of the brand as well as demonstrate
its authority in the market place. At the
same time, the news section and information
on the member programme Excellence as
Standard helps to highlight the forward-
thinking nature, quality and dynamism of
the brand.
Gerald comments: “The website, like all
our marketing, recognises how important the
decision to invest in new doors and windows
is for homeowners.”
Throughout the site there is a focus on
Swish’s British heritage and its key USP of a
national brand with local installers.
www.swishwindows.co.uk