INSTALLERSUPPORT
Driving retail aluminium leads to installers
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CUSTOMADE HAS bolstered its industry-leading aluminium retail support package with the launch of a host of exciting extra resources, which will help installers to make the most of rising demand for aluminium in the domestic sector. The latest developments unveiled by the Gloucestershire-based aluminium fabricator include a high-end retail website and an approved installer network scheme for REAL Aluminium installers.
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The dedicated retail website- www. re-aluminium. co. uk- will generate high quality leads for installers of Customade’ s REAL Aluminium range of windows, bi-folding doors, sliding doors, composite doors, French doors, residential doors and roof lanterns.
Created to help installers win retail business by inspiring and informing homeowners, the new consumer-driven website highlights the superior characteristics of aluminium and features the complete range of REAL
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Aluminium products and generates a volume of high quality leads for REAL Aluminium installers within their exclusive territory.
Claire Miller, Customade Group’ s Marketing Manager, explains:“ Despite the lure of higher profit margins, many installers have been reluctant to enter the world of aluminium because there were so many obstacles like long lead times, poor marketing support and a lack of qualified consumer sales leads. This complete solution helps installers to overcome them.”
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www. real-aluminium. co. uk |
LEADING SOFTWARE DEVELOPER SIGNS MAJOR DEAL WITH TOP INSTALLER IN BUCKINGHAMSHIRE
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BERGSON & EATON, A WELLestablished retail window company in Buckinghamshire, recently entered a major agreement with leading software developer, Windowlink, that will see the creation of a bespoke business solution for the installer,
Bergson & Eaton installation including customised quotation engines and presentation packages.
With 40 years’ experience in the home improvement sector, Bergson & Eaton offer an extensive product range, from Deceuninck and Residence 9 PVCu, to Smart and Aluk aluminium and Bereco timber windows, doors, conservatories and orangeries. In addition, the company is very prolific in the composite door market, retailing all styles and colours from the Door Stop and Solidor ranges.
MD of Windowlink, Mark Dudley, said:“ Our solution will provide Bergson & Eaton with a platform that will streamline internal operations, as well as improve efficiency and effectiveness when selling to consumers. Our market leading applications, Focus and Vector, are very powerful sales tools that enable installers to engage with prospects in a more transparent way – they design the products together in a matter of minutes, quickly change options and have the cost on display at all times. This is truly helping installers dramatically improve sales conversion rates.”
www. windowlink. com
CONTINUED INVESTMENT FOR ONLINE ORDERING
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TRUFRAME HAS INVESTED further in its IT infrastructure, with over 58 % of customers now ordering online regularly via mobile, tablet and desktop devices, helping to streamline order processing and reduce lead times for product deliveries.
A new fibre optic line has been installed at the Melton Mowbray-based fabricator, magnifying the band width tenfold, providing 100mb / s upload and download performance. This will also allow for a number of other customers to come on board.
In an age where the vast majority of consumers are comfortable with online ordering, with global giants such as Amazon or even dedicated digital supermarkets such as Ocado, the industry is quickly adopting these new online technologies. For these TruFrame customers already ordering online, it’ s improved their respective business efficiencies, provided them with a 24 / 7 service and eliminated any of the risks associated with multiple ordering entry.
Patrick Firmager, Director of TruFrame, commented:“ We’ ve been quick to build a solution that’ s as effective on a phone or tablet as it is on a desktop solution. We have a vision for the future that over 80 % of customers will order online and with effective training and investment, we hope to make this a reality.”
Email marketing @ truframe. co. uk
80 » OCT 2016 » CLEARVIEW-UK. COM