Clearview National October 2015 - Issue 167 | Page 62

DOORS&WINDOWS sponsored by [email protected] Point of Sale Richard Kirman, Sales and Marketing Manager for the Truedor range from IG Doors tells Clearview, why installer support has become an essential part of the marketing mix for composite doors. »»“Looking back,the start point for every composite door supplier was to develop a brochure aimed at the retail consumer to show them the colours and styles of their doors. They also worked on the basis that the trade installer would use the same brochure as a sales aid. “Times have changed significantly. I have spoken often about how the internet has impacted consumer behaviour enabling them to carry out extensive research into what they want, fuelled by the wave of home makeover programmes and magazines, their thinking and indeed their power has evolved and is now entirely different.” Richard continues: “It is no longer enough to have just a brochure; installers cannot go and see consumers armed only with one piece of literature – there needs to be so much more. “For those who have invested in showrooms the support needs to be greater. They need a full range of point of sale material which gives them the chance to answer every question a consumer may have, and to give them something tangible to take away. “The composite door industry has excelled in recent years in bringing out new products – new styles, new colours, new glass options; it now needs to back this up with the same level of investment and imagination when it comes to supporting the installers in the market.” Richard concludes: “An installer who is not fully kitted out with a full range of point of sale materials is at a disadvantage to one who has everything in his bag.” The manual provides a step by step guide for customers on how to use Hurst Live and gain access to technical data, track and trace orders, order and price bespoke composite doors and download a wealth of marketing point of sale materials within just a few clicks. Mark Atkinson, Sales Director at Hurst Plastics, said: “This new brochure - our biggest and brightest ever - emphasises the wealth of choice and style we offer in composite doors. And coupled with our Hurst Live portal, we have provided customers with an unrivalled resource of information and support when selecting an d ordering their doors.” Visit www.truedor.co.uk or call 01633 627190 NEW, FRESH AND BRIGHT »»A number of strategic developments have led Hurst Plastics to unveil a comprehensive new suite of customer support materials. The move coincides with the launch of Hurst’s biggest ever investment programme into staff, equipment and resources. Hurst has overhauled its marketing literature and unveiled its biggest and freshest composite door brochure ever. The company has also produced a comprehensive user guide for its Hurst Live bespoke on-line account management system. Hurst’s expanded 32 page composite door brochure, entitled ‘The Composite Collection’, features the company’s complete range of composite doors in a bright, new format. The brochure also includes Hurst’s Direct Digital Glass printing (DDG) technology, which can reproduce any image onto the door glass to create a truly unique composite door. A 14 page instruction manual has also been created for the ‘Hurst Live’ system. 62 » OCT 2015 » CL EARVI E W- UK . C O M For further details contact the Marketing department on 01482 790790 or visit www.hurst-plastics.co.uk