Clearview National October 2015 - Issue 167 | Page 40

DOORS&WINDOWS sponsored by [email protected] Selecta Systems – Taking Care of It With an unrivalled reputation for putting its customers first, Birmingham based system profile manufacture; Selecta Systems has again taken stock of its product offering and the needs of its customers to launch its latest product. »»The new ‘Masterfold’ bi-folding door system is Selecta’s hottest new product, giving customers the opportunity to now offer a complete portfolio of its products into a home. The system is manufactured from Selecta Advance 70mm profile system and offers an ultra low threshold with a height of only 26mm; the perfect solution for both internal and external installations. Mark Richmond, Selecta sales and marketing director explains how the new bi-folding door system came about after reviewing the needs of customers: “It’s no big secret that Selecta’s main focus has always revolved around our customers and our ability, as one of the only profile companies in the industry to still remain family owned, to react to our customers through the innovation of products and services. “The new Masterfold bi-folding door system has been developed using our Advanced 70mm system to enable continued familiarity for both fabricators and installers currently using our system. We wanted customers to be able to offer a whole house of our products, not just windows and doors, and with the market trend in recent years seeing fast growth of bi-fold doors, it made sense to develop and support our trusted customers not to miss an opportunity to support this area.” One of the unique and practical applications of the new Masterfold bi-fold door system is that it has been designed to be surface mounted, making it an ideal choice for ease of access and internal applications. It also allows for easier installation, taking away the need to sink runners into the ground. 40 » OCT 2015 » CL EARVI E W- UK . C O M “When developing the system, we looked at ways of making the doors easy to install,” continues Mark, “fitting a bi-folding door is a first for some of our customers and we wanted to ensure that it would be as stress free as possible for them. “The low threshold option also enables internal fitting, as a room divider, giving further chance to offer customers more products.” Masterfold has been launched offering fabricator’s the option to purchase cut profile lengths and hardware to their specific requirements and manufacture or as part of the company’s ‘Ready to Fit’ range; as a complete manufactured kit, ready to install. “We wanted to offer customers an option, with minimum hassle to them, so those who may not wish to complicate their current manufacturing processes by adding a new product, can still provide a solution. “We also understand that initial promotion of a new product can take some customers time to build up momentum and gain the confidence and skills needed to manufacture, this is our way of ensuring customers do not miss out on possibilities against their competitors.” Mark adds. Selecta has been working this way with its customers for a number of years now and understands how important it is to provide options. Its portfolio of products spreads far wider than just PVCu profile, and the new Masterfold bi-folding door is just one of the products in the company’s ‘Ready to Fit’ range, which also includes composite and patio doors, giving customers to the option to order and buy a complete product, ready to install. Part of Selecta’s ‘hassle free’ approach, is also being shown through the development of its new fresh, bold and interactive website, due for launch in November. Included in the sites new developments will be a video library of the company’s products, giving useful and practical tips on manufacturing and installation and the opportunity for customers to use the ‘Door Manager’ facility to explore the options available when ordering the new Masterfold bi-fold door system. For more information on the new Masterfold bifold door system and other Selecta products visit www. selectasystems.com or www. selectaspecialistdoors.co.uk