Clearview National October 2015 - Issue 167 | Page 36

ggfNEWS Authorised Consumer Website »»The GGF launched a new consumer website at its annual Members day in September. Clearview’s Editor, Stephanie Wright attended the event and interviewed the key senior members of the GGF to explain the reasoning behind the decision to invest in this new venture. MyGlazing.com is the new GGF consumer website. Launched, live online on 2nd September, with a preview to members and press at the GGF’s annual members meeting the previous day. The decision to produce the site was borne out a number of key factors, but mainly to help consumers make informed decisions when it came to choosing the right windows, doors and conservatories for their homes, as well as the right companies and tradespeople to supply and fit glass and glazing products. Nigel Rees, GGF Group Chief Executive commented further on the logic behind the sites creation: “It made perfect sense for the GGF to introduce an online resource for homeowners. For many years, the Federation has run schemes and produced literature to help and guide consumers, the new site aims to promote our work and our Members’ professionalism when dealing with homeowners.” After witnessing growing online consumer demand for impartial advice on glass and glazing products and services, the GGF decided to create a new valuable resource where people could get independent up-to-date information, advice and inspiration to help them improve their homes. As well as providing easy to understand information around the benefits of installing energy efficient glazing, MyGlazing.com offers an interactive energy efficiency calculator to help homeowners work out how much they could save on their energy bills by upgrading their windows and doors. Giles Willson, GGF Managing Director also commented: “MyGlazing.com is in many ways a necessary initiative by the GGF. With so much information available online to consumers, it was only right that GGF offered consumer information on areas such as energy efficient glazing and condensation, as well as guidance on protection and conciliation, all in one place.” Consumer protection is a key feature on MyGlazing.com. The website gives advice on guarantees, choosing a reputable installer and how to ensure a project is secured via a free deposit protection scheme, safeguarding up to 36 » OCT 2015 » CL EARVI E W- UK . C O M Nigel Rees 50% of contract value or £12,500 - whichever is less. Visitors are also able to find how they can take advantage of a conciliation service offered to help those unhappy with the work carried out on their property. Brian Smith, GGF Director of Home Improvement commented: “With the GGF doing so much work with Members to protect and help homeowners, it is only appropriate to launch a dedicated website. Not only will homeowners be able to find out how the GGF helps and protects them but they will also now have easy access to the best companies in the industry.” Homeowners visiting the site will be able to browse a range of galleries – including images and videos – showcasing examples of different styles of windows, doors, conservatories and other glass and glazing products and services, to help inspire them for their own home improvements. James Lee, Head of GGF Group Marketing and Communications concluded: “The GGF’s trade-facing website receives over one hundred thousand visits each year from homeowners looking for independent and practical advice on issues around glass and glazing. In view of this, James Lee we felt it was important to communicate with homeowners on one consumer-friendly website. MyGlazing.com aims to help consumers make the right choice for their home, so their selection and installation, be it for windows, doors, conservatories, or any other home improvement glass products, runs as smoothly as possible.” MyGlazing.com includes an easy search function to enable consumers to easily find a GGF Member company to supply and/or fit their new glass and glazing products. The sites directory has listed all GGF Members who are consumer facing and each company has their own profile page as well as a section to enable them to feature promotions, news and case studies. The new site is supported by a long term consumer PR plan to highlight the best of the GGF to homeowners. In addition, the GGF has designed MyGlazing.com branded marketing materials to help its Members promote the site. Visit www.MyGlazing.com