Clearview National October 2015 - Issue 167 | Page 18

INDUSTRYNEWS Future-proofing »»Thames Valley based Abbey Windows (Thames Valley) Ltd is the latest discerning installation company to chose TruFrame as its trade frame partner, having recently signed a four-year sole supply agreement with the Melton Mowbray based manufacturer. The offer of valued marketing support and an impressive product range, that includes the recently introduced fully mechanically jointed Refine™ window, were key in the decision for Abbey Window to commit to a four-year deal. Neil Whitehead, managing director of Abbey Windows commented: “TruFrame really is a forward thinking business, focussed on taking our business forward. We’ve already built a great reputation in the Thames Valley area in terms of service, quality and products, but I believe together we can enhance our reputation further.” Patrick Firmager, marketing director of TruFrame concluded: “We’re absolutely delighted to sign a four-year agreement with Abbey Windows, over which time we will be meeting its most exacting needs of impeccable service, hands on marketing support and product innovation, as our new Refine™ brand clearly shows. This will be a great partnership for us both.” Visit www.abbeywindows.co.uk or www.truframe.co.uk Made to measure »»With over 50 years’ experience manufacturing and installing beautifully handcrafted timber products, Kirkman Joinery know the importance of demonstrating the quality of products to its customers. It’s not surprising then that Kirkman wanted to show off its handy work with the help of a brand new website and brochure. Martin Kirkpatrick, MD of Kirkman Joinery, comments: “We wanted the right partner to create our marketing material, that’s why we selected Purplex.” Both the new website and the 16 page A4 brochure showcase Kirkman’s range of joinery and building services, for both domestic and Smart New Products »»Schueco UK has launched two new products; SmartClose and SmartStop, underlining Schueco’s commitment to innovation, operational safety and engineering excellence. SmartClose makes the closing action effortless by converting the energy generated by the initial pull on the sliding vent into momentum that carries the vent smoothly along the length of its track until its final soft insertion into the frame. The action is similar to the soft-closing doors and drawers found in many contemporary kitchens. Schueco SmartStop employs a controlled soft braking action that allows the vent to be drawn smoothly along its track but brings it to 18 » OCT 2015 » CL EARVI E W- UK . C O M a stop prior to closing, when it can be locked in the normal way. This makes the door safer and more user-friendly. SmartStop, which like SmartClose is mounted on the upper profile of the door, is suitable for vents weighing up to 400 kg. Both products are simple to install and easy to adjust to suit a particular installation. They are primarily designed for Schueco ASS 50 and ASS 70.HI premium segment systems. For more information on Schueco SmartClose and SmartStop, please email [email protected] or visit www.schueco.co.uk commercial markets, across Buckinghamshire. Sean Scott Account Manager at Purplex Marketing said: “Kirkman Joinery now has two amazing new sales tools. They are safe in the knowledge that its new website passes the test with Google and its recent mobile algorithm update which now penalises website that aren’t mobile friendly, high jumping them above its competitors in search results. And the sales team now have a powerful own-branded brochure in-line with its branding.” Many companies in the window industry are now turning to Purplex for a fullservice marketing approach. www.purplexmarketing.co.uk