Clearview National October 2015 - Issue 167 | Page 14

INDUSTRYNEWS

Proving to
be a hit
»»Liniar’s recently launched
website is proving to be an instant hit with
customers and consumers alike. Launched in
August, the site received over 4,000 unique
views in less than a month and received some
superb feedback.
Just like Liniar’s window profile, the new
website was designed from scratch after going
back to the drawing board to determine its
purpose and objectives. And with a responsive
design to make it tablet and mobile friendly,
it’s the perfect way for visitors to find the
information they need whether they’re in the
office, at home, or out and about.
With a wider array of market sectors than
most, it was a challenge to deliver the right
content to the right visitor. To address this,
the homepage has been divided into sectors
for quick navigation, whilst visitors wanting
to discover product information can find this
from the main navigation menu.
There are lots of goodies for Liniar
customers, including an enhanced version of
the popular media centre – this contains the
most up-to-date versions of Liniar marketing
collateral including brochures, newsletters,
literature, wall charts, posters, accreditation
certificates and a wide range of superb images.
Individual product pages contain 3D
computer-generated images of each item
with a colour grid showing the stocked
colours available. Click on a colour and the
image changes to show the product in the
chosen colour – then hover over the images
to view its unique selling points. A new and
improved video library makes it simple for
visitors to find the video they need. Sorted
into categories, each video has ‘share’ links
to enable them to be shared easily across
social media. A wide range of documents are
available to download, with filters making it
easy to find the right brochure.
Architects and specifiers wishing to find
out more about Liniar profiles can visit the
Specifiers Centre where they’ll find links to
Liniar’s WER calculator, online specification
guide, commercial case studies and other
technical information.
“I think the secret behind a successful
website lies in the planning, in order to
deliver the best possible user experience,” says

14 » OCT 2015 » CL EARVI E W- UK . C O M

Sue Davenport, Liniar Marketing Director.
“We spent lots of time sketching out the
sitemap and working out who needed what
information, so we knew what we wanted
before we even engaged a website provider.
“We chose to work with ICAAL (www.
internetconsultancy.pro) as they had a great track
record, a huge amount of windows industry
knowledge and expertise in Search Engine
Optimisation. In addition, ICAAL offered the
flexibility to help us bring our own page designs
to life, which ensures the website has the exact
look and feel we wanted to achieve.”
The Liniar marketing team has really pulled
out all the stops, creating 34 different page
templates, writing 79,000 words of copy
and resizing and uploading more than 1,200
images.
Claudia Shelbourn, Director of
Nottinghamshire firm Glazedale, was first to
comment on the new site:
“The new website looks amazing - it’s really
easy to navigate and is crammed with useful
content.
“Everything about the Liniar brand comes
across very well and, being a visual person
myself, I really like how everything is straight

to the point. There are lots of images and
colour charts, with the main selling points
summed up at the bottom of each page. It’s
obvious that lots of work and effort has gone
into this!”
Jeff Walsh, Managing Director of Pearl
Window Systems observed:
“Liniar’s new website is yet another example
of how to do things right! Having dealt with
Liniar since 2012, Pearl has seen its product
range and development as a business grow
year on year thanks to ingenious products and
the commitment to develop them to their
customer base.
“To see the release of the new website is
testament to Liniar’s focus on its development
and brand awareness. The website is clean and
extremely easy to use, giving access to every bit
of information you need at the touch of your
fingertips.”
Simon Lomax, Director at Flintshire firm
Rooms & Views, added:
“After only spending a little time on the
ne w website, I immediately found it to be
just like Liniar itself; innovative and forward
thinking.
“The style of the site looks fresh, just like
the profile, is nicely spaced and easy to use,
and contains all the information that you
could possibly require. It’s also extremely
welcoming, interactive and mobile friendly.
“A huge well done to the marketing
team on this project, and we at Rooms and
Views look forward to using it more in the
future!”
Visit www.liniar.co.uk