Clearview National November 2019 - Issue 216 | Page 60

ENERGYEFFICIENCY
The importance of
energy efficiency
For homebuilders and homeowners, energy efficiency
should be at the top of the list of considerations when
selecting windows and doors. From helping your customers
save money on energy bills, to growing your business,
it’s surprising the benefits that energy efficient windows
and doors can offer. Here, Nick Cowley, managing
director of PVCu windows and doors expert Euramax
Solutions, discusses the importance of energy efficiency.
» » ACCORDING TO THE ENERGY
Saving Trust UK, up to 20 per cent of a
home’s heat loss is caused by inefficient
windows and doors. However, installing
energy efficient products can ensure that
people live comfortably, save money and
reduce their carbon footprint.
In addition, energy efficient windows and
doors are beneficial to the environment. The
Governed British Fenestration Ratings Council
rates the quality of energy efficiency between a
scale of A to G, with an A rating demonstrating
the highest energy efficiency performance. The
higher the performance, the more heat that is
retained, therefore reducing the need to use
energy provided from central heating.
With environmental issues a great concern,
many contractors are under pressure to help
customers reduce their energy consumption by
supplying energy efficient products.
HIGH EFFICIENCY, LOW COSTS
From the start of the supply chain to the
end user, energy efficiency is important. For
homeowners, the biggest benefit of choosing
energy efficient products is the potential cost
savings. Therefore, suppliers and installers
should consider every aspect of the products
they select — everything from the panes and
frames to the sealants being used. For instance,
new build homeowners can potentially save
up to £700 a year on energy bills if the houses
are fitted with energy efficient A and B rated
windows and doors.
PROVIDING ENERGY EFFICIENCY
Supplying what your customers want will
benefit your business. People want to save
money wherever they can, so by providing
a product that can do this is a huge selling
point.
With the demand for energy efficient
products increasing, it’s important that
customers can rely on a contractor to provide
them with a solution for increasing energy
efficiency and reducing energy costs. By
supplying and installing energy efficient
products, not only will it increase sales, but it
also positions your business as trustworthy and
environmentally friendly, which helps retain
customer loyalty.
When working with a new customer,
ensuring that the windows and doors being
installed are energy efficient, will save both
initial and long-term costs and reduce your
customers energy consumption.
On top of providing energy efficient
products, another way to increase sales and
position your business as trustworthy and
reliable is offering a bespoke service. This can
be particularly helpful for customers living in
older homes that may not have standard size
or shape window or door openings, meaning
that off-the-shelf products just won’t fit.
Working with a supplier that can
manufacture bespoke size windows and
doors, such as Euramax Direct, means that
your customer’s products will be precisely
fitted, adding extra security and reducing the
chances of heat escaping from poorly fitted
frames – reducing energy consumption even
further.
From cutting costs and carbon footprints,
to increasing sales and efficiency, it’s important
to supply, buy, and take advantage of energy
efficient windows and doors, plus, there’ll be
no cold toes – which is always a bonus.
www.euramax-direct.co.uk
60 » N OV 2019 » CL EARVI E W- UK . C O M