Clearview National November 2019 - Issue 216 | Page 12

PROUD SPONSOR OF
INDUSTRY NEWS
INDUSTRYNEWS
BREXIT REPORT PROVIDES UNPRECEDENTED
INSIGHT INTO INDUSTRY’S PREPARATIONS
» » INSIGHT DATA, THE INDUSTRY’S
trusted provider of market intelligence, has
shared the findings of its latest market research
project, providing a comprehensive overview
of the industry’s views on Brexit.
The Brexit report aims to provide a
current snapshot of the thoughts, feelings
and preparations of business across the
Fenestration industry, as the UK prepares
to leave the European Union. The research
benefits from the real-word experiences and
predictions of the Top 500 companies within
the fenestration industry.
Insight’s in-house research team quizzed
businesses on a range of topics relating to
Brexit, including their views on a ‘no-deal’
exit, a potential rise in import costs and the
outlook for industry post-Brexit. The report
also asks businesses for their predictions for
the UK economy in the immediate aftermath
of leaving the European Union.
The new Brexit report, along with Insight’s
research projects into the commercial
aluminium and conservatory roof market are
available to download for free from the Insight
Data website. They can be accessed through the
‘downloads’ section of the Resource Centre.
Jade Greenhow, Operations Director at
Insight Data comments:
“While it clearly demonstrates the confidence
of the industry – with 77% believing their
businesses will prosper in the event of a ‘no-
deal’ exit, responses were far more reserved
when it came to the state of the UK economy
in the six months after we leave.
“Reports like this really demonstrate the
strength of Insight Data and our wide range
of services. Whether customers work with our
specialist research team, use Salestracker, or our
email marketing platform, they also get to take
advantage of this unrivalled market intelligence
to build high-impact campaigns, accurately assess
different markets and strategically plan ahead.”
Founded in 2006, Insight Data is the
industry’s specialist provider of prospect data
and market intelligence. The firm holds live
contact details and business information for
local builders, housebuilders, main contractors,
architects, builders merchants and businesses
within the glass and glazing sector. In total,
their online platform Salestracker helps users
connect with 70,000 potential customers across
both trade and commercial sectors.
To download a free copy of the Brexit Report
visit: insightdata.co.uk/downloads. For more
information, contact Insight Data on 01934
808293 or visit www.insightdata.co.uk.
PART OF IT SINCE 1999
» » AFTER 25 YEARS OF
trading, Yorkshire-based Trims
and Things has grown to be a
market-leading supplier of PVC-
UE roofline products and building
plastics. The company prides itself
on its experience-based knowledge
of products, so Freefoam’s
continually evolving range of
products and support have been a
perfect fit – and the starting point
for a twenty-year relationship.
John Gough, Managing
Director of Trims and Things,
explains: “We’ve been using
Freefoam exclusively since June
1999. We used another supplier
for years, but the quality of
its products had been starting
to deteriorate and when we
moved premises, it was an
ideal opportunity to switch to
Freefoam.”
This year sees John set to retire
after more than 25 years at the
helm of Trims and Things. He
has seen many changes in the
industry, but praises Freefoam’s
ability to adapt and meet
customers’ demands while always
maintaining the high quality of its
products and service.
“Freefoam has always been
a progressive company and
very good at listening to its
customers. It was one of the
first manufacturers to respond
to the demand for colours and
Anthracite Grey really kicked
things in to gear. Offering a
complete roofline package was
a game-changer, and Freefoam’s
product guarantees have steadily
increased to today’s lifetime
guarantee on white products.
We’ve rarely needed to replace
its product, but when this
has happened, Freefoam had
no qualms about providing a
replacement and reimbursing
12 » N OV 2019 » CL EARVI E W- UK . C O M
the fitter for the installation.
Similarly, Freefoam bent over
backwards to resolve an issue
I was having with deliveries at
one point – they understand
no-one can afford to disrupt an
installation.”
John also points to the
impact of technology and the
internet on customers’ product
knowledge as a major change
in the industry. “People now
are much more product-aware.
Installers and even DIY-ers
want to pick your knowledge
on what, where and how to fit
products, and it’s surprising how
aware they are of the pinking
problem. This means we need
to be more aware too, and
Freefoam is great on this front.
I know if a customer came in
wanting more specific details
about a product, Freefoam
could provide a full technical
data sheet the same day.”