Clearview National November 2018 - Issue 204 | Page 82

BUSINESSNEWS
NEW DIGITAL MARKETING PAYS DIVIDENDS
» » WHEN DOUBLE
glazing installer Global
Windows needed a boost to its
online presence and an increase
in sales leads, the Sheffield-
based, family-run business
appointed Purplex to redesign
its website and look after online
marketing.
Now, in less than a year,
the move to the leading full-
service marketing agency has
paid spectacular dividends, as
Global Windows has seen an
extraordinary 90% increase in
web traffic, doubling its number
of leads per month.
Global Windows Director Billy
Hawes commented: “Our sales are
up between 35%-40% compared
to last year so we are absolutely
delighted. We want to push the
company forward, and to do that
we knew we had to work with
the industry marketing experts.
Purplex’s industry knowledge is
second to none and they have
really delivered for us.”
Global Windows has a
reputation for quality products
and highly skilled installation
teams across Yorkshire and
beyond, by installing windows,
doors and conservatories, all
manufactured its own state-of-
the-art factory.
Andrew Scott, Managing
Director at Purplex, commented:
“We are passionate about helping
the companies we work with
grow and we look forward to
providing Global with further
success.”
www.purplexmarketing.com
TAKING A STAND AT UK CONSTRUCTION WEEK
Purplex, the leading full-service marketing agency, set up its stall at this
year’s UK Construction Week, at the NEC Birmingham this October.
» » UK CONSTRUCTION WEEK IS THE
UK’s largest built environment event and nine
shows all under one roof and more than 650
companies exhibiting their latest products
and services. The event is also free to attend.
Purplex exhibited at the Build Show alongside
sister company Insight Data, who are both
part of the Ascot Group.
Andrew Scott, Managing Director at
Purplex commented: “Exhibitions are a
great way to connect with existing and new
customers and showcase all of the services that
we offer here at Purplex. Marketing is set to
play an even bigger role than ever before in the
industry, and company’s need to understand
how they can continue to grow their business
by standing out from the crowd in today’s
busy market place. We always look forward to
the Build Show and UK Construction Week –
it is a wonderful event for the industry.”
www.purplexmarketing.com
EDGETECH TAKES ITS PLACE AMONG G18 FINALISTS
» » AN ACTION-PACKED PERIOD FOR
warm-edge pioneers Edgetech has now
been topped off with a prestigious award
nomination.
The Coventry business has been announced
as a G Award finalist in the best component
supplier category.
Leading warm-edge experts for over
three decades, Edgetech have followed up a
momentous 2017 – which saw them celebrate
a decade of manufacturing in the UK and
open a new facility at their Coventry HQ –
with extensive investments in R and D, the
establishment of a new product testing lab,
and a wide-ranging research project.
82 » N OV 2018 » CL EARVI E W- UK . C O M
The lab will enable Edgetech to develop
new products, assist customers to meet
accreditation and compliance requirements,
and generally distribute technical expertise
more widely throughout the company.
Edgetech also enlisted branding specialists
Orb to conduct a thorough analysis of its
relationship with its customers, and perceptions
of the company in the market more generally.
Over dozens of interviews with Edgetech
customers and staff, Orb sought to build up a
picture of what stands the firm out from the
crowd.
“I think we’ll come to look back on 2018
as a pivotal year for Edgetech,” comments
Managing Director Chris Alderson.
www.edgetechig.co.uk