Clearview National November 2018 - Issue 204 | Page 8

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Made For Trade
Korniche Success at
the Homebuilding
& Renovating Show
at ExCel London
» » IT’S FAIR TO SAY THAT TAKING
the Korniche Aluminium Roof Lantern
to ExCeL was a huge success and had an
immensely positive impact on everyone who
came along to see the Korniche stand. As a
trade business you may ask why we would
take on consumer-oriented advertising and
the considerable expense of shows such as
Homebuilding & Renovating? Our key aim
in this exercise is to inform and educate
homeowners about Korniche and help develop
sales for our distributors, retailers, installers
and building clients nationwide.
Although Korniche is now well established
and a firm favourite amongst builders and
installers thanks to the exceptional speed and
ease of on-site installation, the finer points
of what makes a good, or a bad, glass roof
lantern are still a relative grey area to many
homeowners and consumer shows provide the
ideal place to educate the end user.
With total product transparency and
encyclopaedic Korniche technical knowledge
the Made for Trade team helped the public
weigh up the pros and cons of all the other
products on the market and then laid bare the
Korniche lantern by demonstrating the full
installation process in front of large crowds
throughout the show. The roof demos enabled
homeowners to see the ease of fit and to
see and feel the quality of engineering and
reasoning behind the innovative features of the
product. It’s something that no other Lantern
manufacturer could perform in front of an
expectant crowd without exposing how they
rely on silicone, onsite cutting, drilling, packing
etc all adding up to substantially more time to
successfully install their conservatory roof-
based systems.
Feedback from the London Show for
the Korniche was amazingly positive with
prospective customers commenting on the
high quality, extensive range of colour and
design choice all topped off by the roof being
8 » N OV 2018 » CL EARVI E W- UK . C O M
available at some of the most competitive
prices in the market – some people were
visibly shocked that a completely bespoke
size and colour could be delivered in under
two weeks with no “bespoke price premium”.
Korniche really has proved to be a solution
that delivers ‘more for less’ when compared to
the other glass roof lanterns available.
‘high quality, extensive
range of colour and
design choice’
We also got a chance to see first-hand
the way that consumers and homeowners in
today’s market are prepared to do plenty of
product research of their own before choosing
finishing products for their build projects and
not just be happy to accept what the builder
usually uses, and whilst there will always be
a preference based purely on the aesthetic,
quality well engineered products offering
innovation and critically, choice, to the end
user become a prospect that’s hard to ignore.
This insight from the homeowners has
provided us with confidence that the Korniche
lantern will become ‘the’ lantern of choice for
homeowners looking for flat roof extension
project solutions.
Installers and builders who have already
embraced the Korniche system are spending
less time on site and enjoying a more
profitable experience thanks to the Made
for Trade Lantern. Korniche as we have
discovered also has a big consumer appeal
which is based on much more than just great
looks.
If you haven’t installed the Korniche
Aluminium Roof Lantern, now is the time to
make life easier on-site and choose a product,
homeowners are ready to embrace.
Missed us at ExCeL? We have agreed to do
it all again with Homebuilding & Renovating
at Harrogate from the 2nd to the 4th of
November STAND B483.
If you have a flat roof extension project in
mind come along and see how the slim-line,
thermally efficient Korniche is the perfect
solution to bring more light into homes.
Korniche Roof Lantern is nominated for
the 2018 National Fenestration Awards in the
Category of Conservatory Roof Fabricator –
Take a moment to vote for this exceptional,
well-engineered product.
www.korniche.co.uk