Clearview National November 2018 - Issue 204 | Page 27
PROUD SPONSOR OF DOORS & WINDOWS
DOORS&WINDOWS
Breakthrough in glass demand
» » DISTINCTION DOORS IS
getting ready to celebrate a 50%
upturn in sales of its glass ranges
– driven by demand for its unique
in-house glass designs and a
powerful new support package of
bespoke consumer literature.
That demand has already
passed 45% this year against
the same period in 2017 and
is still climbing towards the
50% milestone any day now,
according to Distinction Doors
National Sales Manager Andrew
Grogan...
“The standard glass ranges
bought-in by most door
companies were growing stale
because everyone was offering
the same-old, same-old and we
could see consumers wanted
something more. That’s why we
took a completely fresh approach
and brought the whole process in
house to create a range of styles
that were unique to Distinction
Doors.
“It’s also very significant that
more and more installers of other
door brands are beginning to
choose our glass as well. The units
fit most other composite doors
and we can see demand for the
range is growing here too.”
The second breakthrough was
the new consumer literature
range, he added, with options
for customers to work with
Distinction’s design boutique and
choose either standard edition,
own-branded or fully bespoke
brochures.
“This immediately gave our
retail installers a clear edge over
their competitors and the level
of uptake shows how much they
obviously appreciate it. Consumers
choosing a quality product want
to know they are buying it from
a professional fabricator and that
is the image these brochures help
them to project.”
The Distinction Glass range is
available in 12 decorative families,
with 12 contemporary options
– two purpose designed for each
door in the brochure. The tested
and CE marked triple glazed
units are available in 24mm -
for Distinction’s nxt-gen and
signature door ranges - and also
50mm for all 70mm composite
doors, with high-security 6.8mm
laminated glass as standard. With
over 30,000 glass units in stock,
each is available on three days’
turnaround.
The door leaf and glazing
system are major components
when part of a door set and
have a proven ability to achieve
PAS24:2016, the industry’s
enhanced security standard,
and a prerequisite in attaining
certification to Secured by
Design, a police initiative
to protect against unlawful
intrusion.
www.distinctiondoors.co.uk
Clean,
Stand Out,
Contemporary
That’s just the new brochure
Get your free copy of The Composite Door
Range by emailing [email protected] or
call 01226 715619.
The clear and open window people
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