INDUSTRYNEWS
PROUD SPONSOR OF INDUSTRY NEWS
LETTER TO THE EDITOR
Can you accurately cleanse your data?
DEAR PAT,
In the pursuit of new customers, many businesses in the industry are turning their hands to email marketing and direct mail. Investments are made in email creators and data lists with grand aims to target and engage with the industry’ s top decision makers.
However, what many of these companies seem to overlook is an effective campaign is only as good as its data. For the deluge of responses, they expect, to match their initial investment, businesses need to actively cleanse their data to ensure they are contacting the right people and getting the right results.
In this current world of acquisitions, mergers and closures – especially in the fenestration industry, the issue of data decay has never been more significant. If businesses have purchased data or a oneoff list of email addresses, they could be wasting their time contacting individuals who have changed jobs, retired, or even passed away and businesses that could no longer be trading.
Not to mention the potential damage to reputations with high bounce rates leaving businesses looking unprofessional and resulting in potential blacklisting from email providers, meaning the hard work and investment could all be in vein. Great data on the other hand which has been fastidiously fettled to ensure the most accurate information can transform an email campaign, producing high deliverability rates with low bounce rates and will help to drive customers and sales to the business.
Companies who have felt the effects of bad data now rely on Insight Data for their industryspecific prospect data. They no longer need to worry about data cleansing or data decay thanks to our pioneering real-time data validated by a seven-stage verification process. In just one of those stages, our team of inhouse researchers make 25,000 phone calls every month to confirm every detail.
In another, we have a direct feed from a credit reference agency, which confirms credit ratings and identifies companies on our database that have gone bust, moved or changed directors.
It’ s all available in Salestracker, our online prospect database which now combines a powerful CRM system and a brand-new email marketing platform called STEM.
Jade Greenhow, General Manager, Insight Data
New Trojan TS 008 letterplate is latest Carl F Groupco line
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CARL F GROUPCO HAS been selected as a distributor of Trojan’ s new TS 008 accredited Unicorn letterplate. The latest addition to Carl F Groupco’ s portfolio of over 7,000 hardware lines is certified to PAS 24:2016 and is Document Q compliant. The letterplate is designed to meet the exacting requirements of TS 008 and can be installed on any door with existing PAS 24 accreditation, without the need to retest.
Key security features include an inner protective housing with concealed hinge mechanism which prevents attack and a‘ positive stop’ feature, which limits the opening of the internal flap and offers maximum protection from fishing.
The external flap is manufactured from 304 stainless steel with galvanised mild steel adopted for painted finish letterplates. A 25 year anticorrosion guarantee is provided for stainless steel Trojan TS 008 Unicorn letterplates.
Designed with aesthetics in mind, the TS 008 Unicorn’ s simple but elegant styling will complement any door and the suited finish harmonises with other Trojan door furniture. The internal flap can be colour coded to match any door’ s interior design.
Carl F Groupco, the established distributor of window and door fittings, has a strong partnership with Trojan: the full range of Trojan lines is supplied.
www. carlfgroupco. co. uk
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