CONSERVATORIES
Showroom selling power
A record number of Atlas Skyroom demonstration models have been springing up all over the UK as more installers have been catching on to their selling potential.
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ATLAS GLAZED ROOF SOLUTIONS reported its busiest quarter for the Skyroom after a sell-out FIT show and is well on course to installing five showrooms a week for installers who are eager to show off the signature characteristics of the Skyroom to homeowners.
Gareth Thomas, sales and marketing director at Atlas Glazed Roof Solutions, explains:“ We’ re approaching the end of our second year since launching the Skyroom and our installers are winning some great business because we’ ve been supporting them with exclusive territory, specialist marketing support and impressive showroom demonstration models. Every single installer that has invested in a Skyroom demonstration model this year has generated business as a result, which is hugely encouraging for them. We’ re close to installing a Skyroom demonstration model each working day, which is testimony to how effective they are in helping to secure sales for our retailers.
“ When a customer walks in to a showroom with a Skyroom, they immediately appreciate that it is the most realistic mock orangery out there. They can see that its dummy ringbeam creates the internal appearance of a real orangery. Its sleek, modern appearance with more glass and less frame is clearly apparent and homeowners can instantly visualise how a Skyroom could look on their home. There is no better way for retailers to demonstrate that there is nothing else quite like a Skyroom and to steal a march on their competitors.”
Atlas Glazed Roof Solutions is part of the £ 35 million turnover Customade Group. The group, which employs 350 people, also includes PVCu and aluminium window and door fabricator Customade and Fineline Aluminium, which supplies designer architectural aluminium products with very slim sight lines, and Hourglass Seal, which manufactures glass and sealed units.
To find out more about having a Skyroom demonstration model, please contact the Atlas marketing team on 01453 826884 or visit www. atlasroofsolutions. co. uk.
54 » NOV 2016 » CLEARVIEW-UK. COM