Clearview National November 2014 - Issue 156 | Page 32
G14AWARDS
Recognition for Controversial
Adverting Campaign
»»Reynaers at Home,
leading provider of aluminium
windows and doors, has gained
recognition for a provocative
advertising campaign.
The architectural glazing
company has been shortlisted
as a finalist for the category,
‘Promotional campaign of the
year - Trade’ at the prestigious
G14 Awards for its ‘Energy
Efficiency Doesn’t Matter’
campaign.
Its controversial adverts
captured the imagination of
architects with their attentiongrabbing messaging, focusing
on Reynaers at Home’s range of
excellent energy-saving products;
including sliding patio doors,
panoramic windows and bifolding doors.
‘Energy Efficiency Doesn’t
Matter’ refers to architects not
having to be const rained by
concerns about energy efficiency
when it comes to designing
innovative homes.
Hugh Moss, Head of Reynaers
at Home, said: “Our nomination
is excellent news and we are
proud that it follows on from our
success at other awards. We are
hoping that this latest nomination
will see us scoop yet another
industry title.”
Reynaers was a proud winner of
the Best Branding and Positioning
category at the Construction
Marketing Awards 2013 and has
also been nominated for the B2B
Awards this year.
For more information visit
www.reynaersathome.co.uk,
email [email protected] or
call 0121 421 9707.
SOLIDOR’S IN THE FINALS AGAIN
»»Solidor has
followed up their G13 Award for
Promotional Campaign of the Year
– as a finalist in the same category,
at the G14 Awards.
Delivering a results-driven
consumer campaign is the ultimate
nirvana, and Solidor has proven
that with marketing investment
and a product that is packed with
features, it can be done.
Solidor has built their
reputation as the composite door
pioneer, with a large number of
industry firsts; from new and
hardwood core composite door
compared to a foam filled GRP
door.
Also, there are now 452
Recommended and Premium
installers in their network, up 21%
on the previous year.
exciting colours inside and out,
to a range of hardware that is
unmatched in the sector.
Solidor has also launched a
TV channel, alongside a YouTube
channel which features a
number of videos showing the
7 step journey from enquiry to
installation, while other videos
highlight the difference in a solid
For further information on
Solidor, visit www.solidor.
co.uk, call 01782 847 300,
or follow them on the
social media site Twitter @
solidorltd.
Aiming for the ‘triple crown’
»»Emplas has been short-listed
as a finalist in three categories at this year’s
G-Awards; Fabricator of the Year, Customer
Care Initiative of the Year and Promotional
Campaign of the Year.
Mike Crewdson, Marketing Director, said:
“2014 has been a very exciting year for Emplas
and its customers. This includes the appointment
of Ryan Johnson as MD in May, exciting new
product offers and the launch of the Emplas
Installer Partnership at the end of summer.
“The Emplas Installer Partnership offers
installers access to new levels of support
drawing on its understanding of the retail
sector. Qualifying installers also get a free
32 » N OV 2014 » CL EARVI E W- UK . C O M
laptop preloaded with software to allow them
to access Emplas’ 24/7 online and order
tracking service.”
“The industry is changing, and we
are changing with it, meeting the higher
expectations that have come with these changes.
We are here for the long haul and we are in it
with our customers. The relationship between
installer and fabricator needs to be a genuine
partnership that needs to work for both
partners, not just one,” Crewdson concluded.
For more information follow us on
twitter @emplaswindows, or visit
www.emplas.co.uk