BUSINESS
TRIPLED TURNOVER SECURES 8TH YEAR SIGN UP
» DEKKO WINDOW SYSTEMS HAS
signed up with leading full-service marketing
agency Purplex for the eighth year running –
after a record 2019.
Since appointing Purplex in 2013,
Dekko’s turnover has tripled, and the Greater
Manchester company has established itself as
one of the UK’s leading fabricators of high-end
uPVC and aluminium windows and doors.
Purplex originally came on board to help
Dekko launch Residence 9 into the market
and since then have helped Dekko launch its
premium product ranges Räum and Infinity.
Kurt Greatrex, Dekko’s Sales Director
commented: “Purplex have helped us attract
new trade clients and have also helped many
of our customers grow which has pulled more
business through the factory.”
Operating from a 55,000 sq ft state-
of-the-art factory, Dekko work across
numerous sectors helping both installers and
homeowners and working with housebuilders
and architects. The company also has three
trade counters across the UK.
Dekko work with Purplex on PR and
communications, branding and design, digital
marketing and lead generation, and social
media management.
www.purplexmarketing.com
Helping sales and marketing teams work remotely
» IT IS CRUCIAL AT THIS
time that companies ‘keep the
wheels turning’ and Insight Data’s
remote-working database platform,
Salestracker, could be the answer;
enabling sales, marketing, customer
service and telesales teams to access
customer and prospect information
online remotely via PC, tablet or
mobile phone.
Jade Greenhow, Operations
Director of Insight Data, said:
“Given the current
unprecedented circumstances
it is impossible for trade and
commercial reps to attend
meetings, but using Salestracker
they can be productive working
from home – speaking to
customers, compiling prospect
lists and calling or emailing
potential customers.”
“Many companies now use
Salestracker to enable telesales and
customer service teams to work
remotely, as the system records
and date-stamps every activity
so managers can keep an eye on
productivity.”
Salestracker provides users with
an online database with detailed
business information on over
60,000 companies including
window companies, house-builders,
local builders, main contractors,
merchants and architects.
It also has a built-in CRM
system to help users manage
customers, research prospects and
track potential customers and
leads, plus Cloud storage to store
and share documents.
www.insightdata.co.uk
Stay one step ahead of cyber crime
» THE POLICE DIGITAL SECURITY
Centre (PDSC) is part of a non-profit
organisation Police Crime Prevention Initiatives
(PCPI) and works across England and Wales
with industry, government, academia and law
enforcement to reduce the vulnerability of
organisations to cyber crime and fraud.
PDSC’s free Digitally Aware certification
scheme, has been developed exclusively in
collaboration with BSI. It aims to reduce
SME’s vulnerability to cyber crime and
promote the fact that they have taken the
necessary steps to protect themselves to their
customers, staff and suppliers.
On successful completion of an online
questionnaire - based on the National Cyber
Security Centre’s ‘Small Business Guide’ - a
certificate valid for 12 months is awarded.
Applicants also receive a tailored report with
specific recommendations of actions they
should take in accordance with the latest
Government and police guidance.
Simon Newman, Head of Cyber and
Business Services for PCPI, said: “In these
times of uncertainty, we want to help
organisations become more digitally secure
and reduce their vulnerability to cyber crime.
Businesses constantly need to be at the top of
their game; cyber criminals are becoming
increasingly sophisticated in the way they
target businesses.”
www.policedsc.com/certification/digital-
security-assessments
C L E A RV I E W-U K . C O M » M AY 2020 » 71