INDUSTRYNEWS
FENSA tune in to homeowners
As FENSA continues in its campaign to help homeowners
understand the importance of using FENSA to make
sure windows and doors are replaced correctly using
FENSA Approved Installers, the organisation is now
adding radio to boost the reach of its messages.
» BUILDING ON THE IMPACT
created by TV commercials launched a year
ago, FENSA’s radio ad campaign, another
first for the organisation, will run two brand
new 30 second commercials that stress the
importance of the FENSA Certificate, still the
most widely recognised and available official
compliance document in the replacement
window and door industry.
The new radio ads are part of a wider
campaign being undertaken by FENSA to
reach homeowners choosing new windows
and doors and to drive them to the FENSA
website. There they will be able to find a local
supplier and arrange for them to quote for the
work with the confidence it will be compliant
and signed off with a FENSA Certificate.
The radio campaign will run from March
until December and will be heard nationwide
on major stations including Heart, Talk Radio,
Capital, Magic and many others. Homeowners
senses will continue to be bombarded by the
TV advertising, which has been extended
into 2020 following its extraordinary success
throughout last year.
FENSA Director of Membership Chris Beedel
says the timing is perfect for the new campaign:
“Our first ever radio ad campaign breaks on the
eve of the 18th anniversary of the formation
of FENSA, marking a terrific milestone. Our
TV campaign last year was hugely successful in
increasing homeowner awareness around the
importance of the FENSA certificate and this
will build on that even further.
“With a poll that shows 73% of
homeowners would only consider using a
FENSA Approved Installers and the launch of
our new lead generation website early in April,
FENSA is now one of the most powerful
installer support programmes in the industry
as well as the most widely issued installation
compliance certificates. It’s a very exciting time
to be a FENSA Approved Installer.”
www.fensa.org.uk
MORE SUPPORT FOR GGF MEMBERS DURING CRISIS
» AS THE SPREAD OF THE
Coronavirus (COVID-19) continues across
the world, the glass and glazing industry is
witnessing and experiencing one of the most
extraordinary periods in living memory.
Across the UK and Ireland, companies
continue to make tough decisions and take
unprecedented measures to ensure their
businesses stay solvent against a bleak backdrop.
The trading environment is sharply brought
into perspective by the health statistics and
the omnipresent risk to everyone’s health and
safety. The Government has closed down several
industries but the construction is one they are
keen to see continue, if workers can operate
within the Public Health Guidelines.
To help GGF Members cope during this
crisis, the GGF has set up several platforms
and communications channels under a new
service titled “Business Continuity Support”.
6 » M AY 2020 » CL EARVI E W- UK . C O M
THE GGF BUSINESS CONTINUITY
SUPPORT HAS THREE STRANDS:
• To collate the most relevant information
from all key sources and communicate it
to Members during the crisis
• To communicate Members and the
industry’s issues to the respective
Government departments and by doing
so lobby for greater support for the glass
and glazing industry
• To adjust the GGF’s resources and
services so they provide more focused
support for Members during the
COVID-19 crisis
Every day the GGF External Affairs
and Marketing Department is monitoring
the information and updates received
from Government departments, related
construction trade bodies and the political
media. The most relevant information for the
industry is then selected and cascaded to GGF
Members often on a daily basis.
The GGF conveys this key information via
the following channels and platforms.
• Regular Business Continuity Support
emails to Members
• Uploading direct links to Government
support measures and guidance on the
GGF website
• Uploading articles with the latest news
and information in the GGF website
news section
• Creation of a new GGF Business
Continuity Support section on the
Members’ only section of the GGF
website to house all updates
• Upload of key Government documents
such the Site Operating Procedures on
the GGF website publications section
• Providing information and digital toolkits
from the GGF’s business support partners
such as Citation - the HR, Employment
Law and Business Support consultants.
• Sharing information on social media
via twitter @GGF_News and LinkedIn
https://www.linkedin.com/company/
glass-and-glazing-federation
www.ggf.org.uk