INDUSTRYNEWS
Reach out to
the reader
FROM A SAFE
DISTANCE
» WHILE WE MAY USUALLY SPEND A
lot of time at work wishing we were at home,
a lot people have been surprised at how much
they are reminiscing about shop floor and staff
room chat, a catch up in the canteen, even the
meetings we all moan about but now miss.
Here’s seven reasons to stay in touch while
social distancing…
NO NEWS IS NOT GOOD NEWS
It’s all too easy to think ‘we have nothing to
say so we won’t say anything’, but when you
are a link in a chain, it has never been more
important to remind the reader that you are still
here. If you want to update your client base on
what has been happening during the Covid-19
crisis, that’s absolutely fine, but if you’d rather
take the time to highlight your company’s more
permanent products and services, now is the
time; and now you have the time.
IT’S A PAUSE NOT A STOP
The UK has been on lockdown for more
than a month now, and while no-one knows
when it will end, or how it will be phased
out, there will be a time when it is all over. If
manufacturing, for example, is allowed to start
up sooner rather than later, or commercial
sites are able to operate in some capacity;
keeping in touch with your customers in
the meantime - rather than complete ‘radio
silence’ - means a much smoother process for
all involved.
IT’S *NOT* SHOWTIME
The mass cancellation of industry events
and exhibitions - whether local, national or
international - means that a lot of hard work
has been put on hold, indefinitely. If your
brand was planning a dazzling debut of a
product or service, or preparing for awesome
announcement, why keep your audience
waiting? There is a vast and varied supply of
virtual options you could use for your ‘launch’
or for added excitement, if you don’t want to
give the game away too soon, you can tease and
tantalise with some branded ‘breadcrumbs’ of
information, for the recipient to follow to the
event when it can finally take place…
PLAY TO THE AUDIENCE
Like it or loathe it we all have a lot of time
on our hands at the moment, and now you
have a captive audience - whether you want
to turn the spotlight onto some of your star
products, highlight your company’s history
or take a broader look at your brand and
business, and its journey over the years to
today.
THINK INSIDE THE
BOX - THE INBOX
For the first time in years, everyone - from
fitter to fabricator - actually has the time
to read their emails properly, and digest
rather than delete. It seems ironic to cancel
a marketing campaign or stop sending out
information when instead of being lost in
a horde of internal mail and industry event
invites, your e-shot would not only stand
out - for all the right reasons - in an otherwise
lean-looking folder, the recipient will actually
have the time to read it.
TIME FOR A CHANGE?
If you’ve been using lockdown to examine
your personal outgoings - from your utility
bills to your credit card rates - it makes perfect
sense that business-minded men and women
will be using this extra time to take a closer
look at their professional spending. Now
more than ever, instead of agreeing to ‘same
as last time’ because it’s easier and quicker,
those in charge of the work purse have a rare
chance to think about a new system supplier, a
machinery overhaul, better delivery methods,
a sweeter hardware suite. Be the change that
they need.
CLEAR COMMUNICATION IS
A SMALL SPECULATION
Last, but by far, not least - we are all
watching the pennies at the moment and
A R K Marketing
ETING
rightly so. That’s why M
Wildcat
has
put together a bespoke range of lockdown
marketing rates - from a single e-shot to a
complete campaign. Because we know all
brands and businesses are different, so why
should you use the same methods - at the
same prices - as everyone else?
MARKETING
WILDCAT MARKETING
By definition, wildcats have evolved to
be independent, enterprising, resilient and
resourceful. That’s why it’s the perfect name
for Wildcat Marketing. Wildcat Marketing
holds an unmatched understanding of how to
get right to the heart of a business’s product
and services, with a foot hold in both sides
of the media, to get your brand into the
right hands. With decades of experience, the
team mixes modern marketing methods and
traditional tools to deliver the best outcome
for each individual client.
C L E A RV I E W-U K . C O M » M AY 2020 » 13