event zone
LEADING THE WAY FOR FITTERS AT FIT
‘Made to make you
more’ will be the
message radiating
from Customade Group
stand as it prepares to
wow visitors with a big
reveal on stand L20 at
this year’s FIT Show.
» » THE GROUP HAS ANNOUNCED THAT IT
will be unveiling a host of groundbreaking
developments that will set a new
benchmark for the industry and transform
the installer market. The fine details are
still under wraps, but Customade Group
can reveal that its new offering will be the
biggest and most advanced the industry
has ever seen.
Gareth Thomas, Customade Group’s
sales director, explains: “We’re really
excited to be at the FIT Show this year.
This will be our biggest show ever and
we’ll be telling everyone all about the new
developments we’ve been working on that
go way beyond anything else that’s been
seen before. This is all the result of listening
to what our customers want and need and
what we’ve created will not just raise the
bar in this industry, it will revolutionise how
our customers work too.”
Visitors will be treated to the full digital
experience when they see all the tools
that the Group has developed to help
customers win business and boost profits.
With the full support of Customade as a
digital partner, installers will be able to
step up their online presence, generate
quality leads and, critically, convert them
into profitable business. The Group will be
showcasing its state-of-the-art new lead/
quote management and conversion app,
which has been developed exclusively with
a team of software experts to help installers
seamlessly manage their leads and quotes.
The app is the first stage of the package
and Customade Group will begin to supply
quality leads as soon as customers are up
and running with it.
“These digital developments are a real
game-changer for customers who want
high quality leads, but just don’t have the
time our resources to follow them up,” says
Gareth. “This comprehensive package
delivers those leads to customers and
then it does all the hard work behind the
scenes to convert them. Many installers are
nervous about digital marketing and lead
management, so we’re here to bust any
myths and help customers get ‘digitally fit’
with all the support they need. It’s part of
our pledge to give them more so they can
get on with the job of installing.”
Delivering a complete solution for
customers, the combined product portfolio,
support and national reach of the full-
service Customade Group is unmatched by
any other fabricator in the industry and the
stand will bring together some of the UK’s
best-known fenestration brands, including
Atlas, Virtuoso Doors, REAL Aluminium and
Polyframe.
The new Lantern 2.0 from Atlas and an
industry-first – the Virtu-AL aluminium effect
composite door in an aluminium frame from
Virtuoso Doors – are set to draw crowds
to the stand. Launched earlier this year,
the Atlas lantern is the quickest lantern
on the market to install and the slimmest,
most thermally efficient and finest looking
product in the industry.
Visitors will also hear about the exciting
partnership between Polyframe and Yale
– the biggest hardware collaboration
the industry has ever seen – and a new
homeowner guarantee that will be the
best on the market. They will also have the
chance to try the new online quoting and
ordering system from REAL Aluminium,
which will enable installers to quote and
order REAL products with even greater
speed and efficiency.
“Our stand will be packed with industry-
leading products and solutions from each
of our brands and visitors are sure to be
impressed with what the Group can deliver,”
adds Gareth. “This is very much part of our
ongoing commitment to invest in the future
of our customers. Bringing quality leads,
innovative products, multi award-winning
marketing support and industry-leading
guarantees, there is nothing else out
there right now that can match what we’ve
created. We’ll be showing visitors that
we’ve got it covered throughout the entire
supply chain and they will definitely not be
disappointed when they see everything
that’s on offer to them.”
www.customade.co.uk
M AY 2 019 67