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MY FIRST FIT
As the initial trickle of
teasers has turned into
a flood of FIT Show
features, a cornucopia of
competitions, and what can only
be described as a giant’s worth
of gin invitations (ginvitations?),
without even consulting my
calendar, I know it must be May.
» » AND, AS I START TO PLAN MY THREE-
days at the NEC, while I’m getting very excited to see
what will be in-store at this industry leading event, I’m
also starting to wonder how will I fit in all that FIT has
to offer. Moreover, will I physically be able to cover
enough ground to see everything and everyone I want
to?
As we put together the magazine for this month,
I was really interested and inspired by some of the
exhibitors’ plans for the 21-23 May. The lengths that the
brands have gone to make their stands stand out from
the competition, the displays and demonstrations, the
planning and the preparation, the giveaways and again,
the gin (so much gin) on offer, has shown me how much
this show is revered and respected, and I can’t wait to
get to see it all. However, with this being my first time at
the event, I am also aware that I probably won’t be able
to see as much as I’d like, so for me the challenge is how
to pick and choose where I should be, who I need to
see, and what I should be concentrating on. Then when
I get there, how long can I stay before I need to move
on?
So, for readers that have been to FIT Show before,
as visitors as well as exhibitors, I’d love to know your
hints and tips. I know that some guests will already have
a ‘battle-plan’ in mind, and this may be a bit simpler if
you’re involved in a more focused part of fenestration
such as aluminium, entrance doors, rooflights, fire safety,
or whatever it may be. But what if, like me, you want to
see a general overview on everything on offer? Even just
thinking about it is wearing me out, which is starting to
explain to why there is so many stalls offering gin to its
guests!
Aside from a big breakfast and a comfortable pair of
shoes, how else can I make sure my first FIT is a perfect
FIT? Answers on a postcard please, or if you see me
wandering around the NEC aimlessly in a few weeks,
feel free to point me in the right direction…
Gemma,
Editor
4 » M AY 2019 » CL EARVI E W- UK . C O M
Keeping Up
with FENSA
The Kardashians, Judge Judy and
Fireman Sam: FENSA enlists a
little help for its members
» » FENSA HAS ANNOUNCED
further details of the extensive
‘All the Proof You Need’
TV campaign it launched in
early March. The campaign is
designed to make homeowners
aware of the importance of
obtaining a FENSA certificate
to ensure their windows and
doors are compliant as well as
emphasising the importance of
appointing a FENSA Approved
installer to fit them.
The advertisement, which will
run until the end of 2019, will
be shown across the UK on a
range of carefully targeted TV
channels that will provide more
than 190 million ‘impacts’, the
figure that refers to the number
of unique viewings of the
advertisement.
FENSA Managing Director
Anda Gregory, says the
campaign is already achieving
its goals: “Early indications
are that the TV campaign is
proving to be very effective.
Existing members are reporting
more homeowners asking for
their FENSA certificates, and
membership applications from
installers has also increased,
both key objectives. This is very
promising so early on.”
Now FENSA has announced
the programmes that its ground-
breaking advertisements will be
shown against, with a schedule
that includes Keeping Up with
the Kardashians, Judge Judy
and Fireman Sam. Others
include Hairy Bikers Best of
British, Escape to the Country
and The Great British Bake
Off in addition to dozens of
other popular special interest
programmes.
The wide ranging campaign,
the first of its kind to hit the
UK home improvement market,
is designed to reach home
improvers at every level and
with a diverse range of viewing
habits across a TV schedule
that runs throughout the day
and evening, seven days a week.
Screening times vary, again to
provide maximum coverage and
impact.
Trade advertising and public
relations, a significant presence
at the FIT Show, regional
roadshows, social media and
other industry presentations are
reinforcing the TV campaign.
“FENSA is now far more than a
self-certification scheme,” added
Anda.
www.fensa.org.uk
FENSA is a government-authorised competent person scheme monitoring
building regulation compliance for the installation of replacement windows
and doors. FENSA’s mission is to improve window and door replacements
across the UK, by professionalising installers and protecting homeowners.
When homeowners choose a FENSA Approved Installer, they receive a
FENSA certificate when the work is complete: all the proof they need of a
job done right.