PROUD SPONSOR OF DOORS & WINDOWS
DOORS&WINDOWS
LIGHT GREY
IS LUCKY 13
» » COMPOSITE DOOR
manufacturer Apeer has proved an astute
knowledge of consumer preference by
removing Light Grey from its premium colour
range and incorporating it into the standard
line, as of March.
The reason for making the change is simple,
as Marketing Manager Linda Tomb explains:
“Light Grey is proving to be a popular inside
door colour choice among our customers, often
complementing our darker Anthracite Grey on
the outside. After watching the stock levels for
a while and noticing a continuing trend, the
decision was made to start supplying pre-foiled
units in the shade. Consequently, both our
factory and customers benefit; we no longer
need to spray the frames, saving time, and they
don’t carry an additional paint premium.”
So why is grey so popular? Well, its
grounding, non-committal and natural,
making it an ideal carrier for almost any other
colour on the wheel. In narrow hallways, a
light-coloured door keeps imagined space at a
maximum and psychologically, grey suggests an
aura of stability or wisdom.
In order to always offer optimum pricing,
Apeer plans to analyse its customer colour
choices on an ongoing basis; if additional
colours take off in the same vein, there is scope
for widening their standard line of pre-foiled
doors, further.
Managing Director, Asa McGillan firmly
believes that grey orders will be on the increase:
“Our latest pre-coloured offering is available
across the entire Apeer range, including our
new fire door, so the magnitude of customers
we can reach with this development is huge.
Using our Doorbuilder software, people can
get an incredibly realistic view of how their
door will look. We’re up to 13 colours in our
standard range, so to bring comfort to any
superstitious souls, we’ll endeavour to add one
more soon.”
www.apeer.co.uk
BetweenGlassBlinds™ has launched its contemporary
colour collection, with the border and magnets matching
the colour of the blind.
Available in a range of 10 colours, the lift and tilt magnets are equipped
with guide rails and stoppers to ensure they only move the required
distance, providing smooth, user-friendly operation.
BS EN 1634-1
020 8500 2200 | www.betweenglassblinds.co.uk
BGB HP.indd 1
28 » M AY 2019 » CL EARVI E W- UK . C O M
18/02/2019 12:33