MOVERS&SHAKERS
Pavani Konduru leaves Zoopla to
join Leads2trade in major move
» » IN WHAT IS A MAJOR
coup for the home improvement
industry, Pavani Konduru has
left her role at Zoopla to join
Leads2trade.
Pavani has joined the home
improvement world to head up
Leads2trade’s search marketing
and was tempted by the move due
to the continued success of the
business.
Pavani, who has a B.Tech
Bioinformatics, takes up the role
of Hea d of Search Marketing
and has already made a positive
impression.
Previously at Zoopla Pavani
built her reputation by overseeing
the search engine marketing
strategy around the well
renowned Zoopla house prices,
New Homes, Commercial and
Overseas Channel.
Pavani will be responsible
for Leads2trade’s search engine
marketing strategy, ensuring
that its network of Trusted
Local Supplier websites (which
is where consumer’s register
their interest before the team
double qualify the leads) rank
organically, as well as ensuring
the current Leads2trade website
is best in class.
By the end of 2017,
Leads2Trade had achieved a sales
revenue growth of 11% and, since
2006, its members have written
£200m worth of business.
At present, Leads2Trade’s
network of trusted suppliers
enjoys a lead to a conversion rate
of 78%.
www.leads2trade.co.uk
PAMELA WILSON REINFORCES HARDWARE
DISTRIBUTOR’S PRESENCE IN IRELAND
» » PAMELA WILSON, AN
experienced Regional Sales Manager for Carl
F Groupco who has represented the hardware
distributor in Scotland since 2001, has an
extended sales remit which includes Ireland.
Pamela will continue to support Carl F
Groupco’s customers in Scotland.
The development of Pam’s role is set to
increase the presence of Carl F Groupco in
both the Republic of Ireland and Northern
Ireland. The company’s full catalogue
of over 7,000 product lines is available
to the Irish market where FUHR door
locks and Roto PN reversible window
gearing are established as flagship lines.
The SmartSecure range of electronic door
locking and Smart access control solutions,
plus the Carl F direct range of tools for
the window and door industries, are also
supplied to Ireland.
Carl F Groupco’s distribution facilities are
based in Peterborough and Cumbernauld
in Scotland. Full technical and operational
support is provided to Ireland.
www.carlfgroupco.co.uk
That’s the SPIRIT!
» » INDUSTRY-LEADING PVC-U
systems supplier VEKA Group took home the
‘Employer of the Year’ trophy at this year’s Red
Rose Awards.
Touted as ‘Lancashire’s premier celebration
of business excellence’, the annual Red Rose
Awards evening was held at the Winter
Gardens, Blackpool with over 1,100 guests
attending the black-tie event. Graham Liver
of BBC Lancashire Radio played host to
150 finalists from all over the North West.
Now in its eighth year, the auspicious
evening has been described as ‘the awards
for the businesses that keep the county alive
94 » M AY 2018 » CL EARVI E W- UK . C O M
– the heroes of the
Lancashire economy’.
Over the past 12
months, Burnley-
based VEKA Group has completely redeveloped
its Employer Brand and VEKA Values to
come up with a new ethos of VEKA SPIRIT.
The SPIRIT values – Success, Pride, Integrity,
Responsible, Improvement, and Team – have
become the basis for all employer/employee
interaction from recruitment to retirement, and
everything in between.
Having selected VEKA Group from a
short list of six, the Red Rose Awards judges
had this to say of the winners, “In 2017 the
development and implementation of the
Employer Brand and VEKA Values found
a way to put their people at the heart of the
business.”
www.vekauk.com