Clearview National May 2018 - Issue 198 | Page 72

CONSERVATORIES & SOLIDROOFS

Customer-focused : the system that works

The saying ‘ it does exactly what it says on the tin ’ could hardly be more appropriate than for the Somerset company Warmer Roof . Around since 2012 , the roofing system – formerly known as Sentinel – has been so-called since 2017 . And , with the lowest U value of any system at 0.14Wm 2 , Warmer Roof could not be better named as thousands of ‘ tried and tested ’ roof replacements further testify .
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MD KARL MUSPRATT , DISCUSSES the revolutionary roof replacement , the challenges the company has faced , plus how staying customer-focused throughout has led the business to live up to its ‘ warmest roof at the hottest prices ’ philosophy …
“ I pride myself on a ‘ hands on approach ’ to my business and am available to speak to my customers as and when required . Even though I have been involved in the glazing industry for the past 25 years with various sales to directorships roles , the passion I feel for Warmer Roof stems for a genuine opportunity to change the way people can live .
“ As many conservatories have been fitted in previous years , there became an obvious need for roofing systems to be updated as these conservatories became older . This particular product was borne out of the fact that aluminium can become a cold bridge in certain circumstances which can lead to condensation , unlike timber . There is also no need to worry about inevitable aluminium price increases .
“ The Gluelam ring beam we use is more environmentally friendly than aluminium with the added weight saving benefit that Glulam has approximately 1.5 to 2 times the strength to weight ratio of steel , while the pod system was developed to aid the speed of installation . With the pod system the required insulation is already fitted within , and the pod is just lowered into position between the rafters and eaves beam , and then secured with fixings supplied in the roof kit . Likewise , with no internal cross battening required , the time it would usually take to cut insulation is removed from the equation , with all insulated plaster board supplied with the original price .
“ Originally there was great debate when changing roofing systems from glass or
polycarbonate to a lightweight warm roof as to whether Building Regulations were required but now all responsible companies will go through Building Regulations and in our case , there is the option to use jhai System Approval ( Certificate Number jhai 14026 ).
“ We are probably on our Mark 6 version at the moment . For us , customers are not ‘ just a number ’. We listened to their feedback and any suggestions made were evaluated and then added to the system , if we thought they would be of benefit . Most of the changes made were to ease the fitting process to save time ( and therefore overall cost ). Warmer Roof also prides itself on supplying all the components needed for a job for one price . We are sure that this approach has helped the business to grow year-on-year as the public has become more aware that there was not only an alternative to glass or polycarbonate roofing systems , but that a customer-focused , price conscious company was at the helm of the operation .
“ Conversely , coming into a sector where several of the large conservatory roof systems were already established and had a firm footing in the market place posed a challenge initially ; so , to come from a standing start to
get to where we are today has been quite remarkable . “ Included in our current team of 14 , is Dilip Choudhury ,
National Sales Manager . Dilip is a well-known figure in the industry and has worked for some of the largest Conservatory Roof System suppliers . As such , Dilip was aware of all the current lightweight roof systems available in the market , but chose Warmer Roof as he felt that the system had more to offer than any other systems currently available . The lowest U value of any system of 0.14Wm 2 , a pelmet and soffit upgrade , quicker installation times and the price point of the system , together with new innovations to be added to the system all led to Dilip ’ s decision to join Warmer Roof .
“ Our Production Director Gary Corbett is one of the most experienced roof fabricators in the industry and can assist in complicated or awkward designs offering a solution in most cases . Although the majority of Gary ’ s time is spent in a shop floor environment Gary is also customer focused and waiting to assist new or existing projects .”
Whether you are new to lightweight roof conversion or are exploring the possibility of changing suppliers Warmer Roof would like to hear from you . A more cost effective , quicker fitting and warmer roof is waiting for you , so don ’ t delay in contacting Karl and the team .
www . warmerroof . com
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