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#COLOURENABLED BRIGHTENS UP FIRST
QUARTER WITH 12% SALES INCREASE ON 2017
» » DECEUNINCK’S SALES
are 12% up on this time last year.
The first quarter of 2018 is ahead
of budget and further strong
growth is expected.
The strong sales performance
is put down to Deceuninck’s lead
on colour, as well as the sharply
increasing popularity of its award-
winning Heritage Flush Sash.
Rob McGlennon, Managing
Director Deceuninck UK &
Ireland says: “Our sales are strong
because our fabricators’ sales are
strong, and colour is a profitable
and fast-growing sector of the
market.
“Because Deceuninck is
#ColourEnabled - and most
Flush Sash windows are colour
- Deceuninck fabricators and
installers are uniquely able to
increase their colour sales. Six of
our top fabricators’ sales are over
50% colour.
“We’ve invested hea vily in
becoming colour-enabled, and
now have a world-class foiling
team and plant, and a 140,000
square foot warehouse that stocks
26 colourways in big volumes.
So Deceuninck fabricators get
what they ordered on time and
in full, avoiding the delays and
disappointments that hold other
fabricators back.”
The sustained popularity of
Deceuninck’s Heritage Window
Collection, including Chamfered
2500 and Sculptured 2800, also
contributed to the growth.
www.deceuninck.co.uk
VEKA ‘JOINS FORCES’ WITH THE ARMY RESERVE
» » INDUSTRY-LEADING SYSTEMS
supplier VEKA Group has been awarded a
certificate for being an “armed-forces friendly”
company.
The Bronze Armed Forces Covenant
Award comes from the Defence Employer
Recognition Scheme (ERS) and is signed by
the Secretary of State for Defence and the
Chief of the Defence Staff. It is presented to
UK employers who have signed the Armed
Forces Covenant and committed to being
“armed-forces friendly and open to employing
reservists, armed forces veterans (including the
wounded, injured and sick), cadet instructors
and military spouses/partners”.
By gaining the certificate, VEKA Group
joins around 60 Lancashire companies,
organisations and clubs who have signed the
Armed Forces Covenant.
In spring 2017 Operations Manager Paul
Armstrong was invited to Cyprus by the Army
on behalf of VEKA laminator Mark Schofield
– who has been in the Army Reserve for
more than 20 years – to learn about reservists’
military work and how it complements their
‘everyday’ roles.
Lieutenant Colonel Justin Tancrel
(Commanding Officer, 4th Battalion, The
Duke of Lancaster’s Regiment) visited VEKA
to join Paul in signing the Covenant on behalf
of the Ministry of Defence. He commented:
“We’re delighted to see VEKA join other
forward-thinking companies across the
country in pledging to support defence and
inspiring other businesses to do the same.”
www.vekauk.com
Fabrication experts Consort gear for growth
» » CONSORT, ONE OF THE
UK’s largest and most respected
PVCu fabricators has bolstered
its sales and marketing strategies
by partnering with industry data
specialists Insight Data.
The Nottinghamshire-firm,
which has been supplying trade
customers nationwide for well
over four decades, will be taking
advantage of Insight Data’s full
UK fenestration and glazing
database. As part of this, Consort
has become the latest big-name
brand to sign-up to Salestracker,
Insight Data’s combined online
prospect database, CRM system
and integrated email marketing
platform.
By appointing Insight Data and
adopting Salestracker, Consort
now has 24/7 access to over
10 » M AY 2018 » CL EARVI E W- UK . C O M
60,000 potential customers. The
fenestration database is just one
of five key databases offered by
Insight Data and provides up-to-
date information on fabricators
and installers including suppliers,
materials, volumes and even
financial information such as
credit ratings.
To ensure Salestracker users
always have access to the most
accurate industry data, Insight
pioneered ‘real-time data’. This
is achieved using a thorough seven-
stage process which includes over
20,000 research calls every month
and a direct line to a leading credit
reference agency - identifying
businesses that have folded, moved
or changed owners.
www.insightdata.co.uk