ALLDOORS
A new lease of life
Moving to much larger new premises in Huntingdon has given a new lease of life to Phoenix Doors, part of MASCO UKWG. Sales Director, Haydon Statham, reports on new developments throughout 2017 and what this means for customers …
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WOW, WHAT A START TO 2017! We’ ve got a brand new‘ home’ with plenty of space to really maximise our production capacity and focus hard on delivering what our customers want – quality composite doors and PVCu panel doors on time, every time.
The new production facility has given us a new lease of life, a‘ renaissance’ if you like, as we take the business to new levels of growth.
Ever since 1993, when Phoenix started as a PVCu door manufacturer before adding composite doors nearly ten years ago, the focus has always been on serving the High Street companies and installers who wanted a quality entrance door product to sell to‘ Mr and Mrs Jones’.
Fast forward a quarter of a century and Phoenix Doors has become a major player in the retail door replacement market. Not only have we added an extensive range of composite doors to our portfolio, moving to new premises has also enabled us to really‘ up our game’ and deliver just what our installer and fabricator customers need.
Having all our production operations under one roof is making a tremendous difference to how efficiently we can make our composite doors and PVCu panel doors. It’ s also great news for our customers who are really seeing a difference in our service to them.
Investment in more space, personnel, plant and machinery has been matched with a renewed focus on improving customer service. As the complete door solution company for the retail replacement market, we understand installers’ needs and are responding with many new initiatives offering greater product choice, confidence in delivery and convenience in ordering online.
‘ Having all our production operations under one roof is making a tremendous difference to how efficiently we can make our composite doors and PVCu panel doors’
Taking products first, our County Collection composite door and Meridian 70mm double-rebated composite door ranges now feature new door styles and contemporary glazing designs. A new GU Autolock multipoint entry lock is available across both these ranges and will be displayed at the FIT Show on our Stand C58.
This new‘ slam-shut’ lock is offered alongside our conventional lever handle multi-point locking system, providing a neater appearance and particularly suiting the contemporary door designs. With just an escutcheon and finger pull to close the door and the key to open it, it’ s a cleaner-looking and easier way to access any property. We feel that is what’ s needed and that’ s what people want in line with current trends.
Coloured doors continue to be in great demand – three out of 10 doors we manufacture are painted. The uplift in colour has been dramatic- it’ s amazing how many people request bespoke colours, which we can do for a small extra charge. Additional space has enabled us to install two dedicated spraying facilities and a paint line capable of turning out up to 50 coloured composite doors a day.
Our top-end Meridian 70mm thick doublerebated composite door is really taking off and providing installers with fresh selling opportunities. With an A ++ energy rating, u-value between 0.9 and 1.1 and 50mm tripleglazing, it’ s proving popular, especially with
28 » MAY 2017 » CLEARVIEW-UK. COM