PROUD SPONSOR OF INDUSTRY NEWS
INDUSTRYNEWS
[email protected]
LETTER TO THE EDITOR
It’s the latest marketing buzzword
sweeping the tech world, and it’s starting
to make inroads into the wider economy
too. It’s gamification – and unlike a lot
of airy marketing concepts, it’s got real
potential to help you get more leads,
make more sales and grow your business.
» » GAMIFICATION IS A
CONSTRUCTION
‘SCANDAL’ SHINES
LIGHT ON DECLINE IN
HOUSING QUALITY
» » A RECENT SCANDAL
involving one of the big national
housebuilders has further shone a
light on the pressures put on firms
to meet the government’s housing
targets.
Bovis Homes is to pay £7m to
repair poorly built homes sold to
customers. Bovis, who built almost
4,000 homes last year, is accused
of knowingly selling homes that
had problems including faulty
plumbing, no guttering and half-
finished tiling.
The revelations raise questions
about the quality of new-build
developments nationwide and
regulation of the market.
Michele Wietscher, Director
of Newview Windows &
Conservatories, comments:
“There is a genuine need for more
housing but we need to ensure it
is of good quality. Buying a house
is a big investment and it’s evident
some people are being sold the
dream and getting a nightmare.
“There needs to be stricter
and more transparent building
regulations and people should
be given the right to inspect
their home prior to buying, to
ensure they are getting quality
accommodation. This wouldn’t
need to slow down the build
process but just provide more
quality control.”
Michele goes on to say that
there are intense pressures to hit
housing targets combined with
several on-going issues affecting
the construction industry; and
the news about Bovis is one of
the symptoms of this.
Michele comments further:
“The race is on to build a
million new homes by 2020
but the industry is being held
back by a mixture of problems
that include a shortage of
skilled labourers, a lack of
space available to build on and
consolidation in the market.
We’ve called for government
to make this a central priority
going forward and for a joined
up approach between industry
and the public sector.”
16 » M AY 2017 » CL EARVI E W- UK . C O M
simple idea. Taking inspiration
from the multibillion-pound
video gaming industry, it
essentially involves taking
aspects of games and
incorporating