Clearview National May 2017 - Issue 186 | Page 112

ALUMINIUM

Helping Win Business

Callum Grant, Commercial Director, AluWood Windows, talks to Clearview about why aluclad timber windows can help fabricators to win more business.
GET YOUR SHARE OF THE £ 77 MILLION MARKET The aluminium timber composite window market is growing. According to reports including Palmer Market Research, this niche sector already has a value of £ 77 million and it’ s expected to increase further over the next few years. There is a fantastic opportunity for aluminium fabricators looking to grab their share of the £ 77 million to grow their businesses.
With aluminium continuing to rise in popularity, there has been a shift in the market towards premium aluminium home improvement products. There are now systems on the market that are tailored for fabricators and installers who want to give customers stylish, low maintenance and energy efficient aluminium timber products that make a real statement on a property.
THE RISE OF ALUMINIUM
There are more companies than ever fabricating and installing aluminium doors and windows, for both domestic and commercial projects. Never has aluminium been so readily available.
Aluminium is a great design choice as it has lots of colour and style options. Its strength means it stays in brilliant condition for years and its slim frames make it the perfect choice for windows that bring more light into any space. But it’ s not everyone’ s
first choice on the inside of the window. It’ s a fantastic material to combine with timber to create a premium system.
For fabricators who want a share in the aluminium timber composite market, it’ s important to find the right aluclad timber window system and a manufacturer that understands their business, so they can make the most of this niche market.
‘ adding a new system that can use existing machinery, saves a lot of hassle and money’
A LOW-COST ENTRY LEVEL ALUCLAD SYSTEM
To enter the market, fabricators need a system which saves them time and money, whilst providing them opportunities to win more business.
AluWood Windows Ltd has years of experience manufacturing window systems. We have designed an aluclad timber window system that gives fabricators a low-cost entry to the market.
From our conversations with fabricators, we understand that they want to keep their investment in new tooling and extraction down to a minimum. Adding a new system that can use existing machinery, saves a lot of hassle and money.
That’ s why we designed the AluWood system. Only a small number of components are required to fabricate it. Fabricators need one sash, one mullion and one outer frame to manufacture the entire range which includes casement and fully reversible windows. The aluminium is available in either mill or a powder coat finish which with a clever clip system, is fitted to the outside of the window. It’ s a really effective but an easy system for fabricators to manufacture.
We understand how important fast turnaround times are too. The AluWood system is manufactured in Britain using British materials. This allows us to have a large stockholding in a number of places in the UK so fabricators can speed up deliveries, helping their customers to move onto new projects quickly.
THE BENEFITS OF SELLING ALUCLAD
When you see the benefits of aluclad timber windows, you can see why it’ s becoming increasingly popular and how it can win you more business. Aluclad timber windows blend
together the beautiful natural look of timber on the inside of the window frame with the stylish modern look of aluminium on the outside.
The timber on the inside provides a warm, cosy feel with its traditional look and natural insulation. This helps to keep the heat inside, lowering energy bills. There’ s a choice of different hardwoods and softwoods that can be used to fabricate the interior frame.
FIT SHOW
This year’ s FIT Show will see over 50 companies exhibiting who make or sell aluminium products. It shows just how big the aluminium market is. The trend towards premium products is expected to continue over the coming years, so it’ s the perfect time for fabricators to add a premium product to their range. FIT Show is a great place to find a way in to the aluclad timber window market and we are exhibiting on stand H1 in Hall 7. We’ re looking forward to showing the benefits the AluWood lowcost entry level system can bring to fabricators.
www. aluwoodwindows. co. uk
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