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Appointed for growth
One of the UK’s most iconic window,
door and conservatory companies has
appointed Purplex as its marketing agency.
» » SEH BAC, WHO ARE PART
of the £130million One Group
Construction, have 17 show
centres across the South East and
a pedigree dating back to the
1980’s.
The company recently
announced ambitious growth
plans and has teamed up with
Purplex to oversee their marketing
strategy, from online marketing
to TV and radio. According to
Managing Director John Savage,
John Savage, MD of SEH
BAC (left) and Andrew Scott,
MD of Purplex (right)
the agency is already having a very
positive influence.
John commented: “We have
several big initiatives in the
pipeline and wanted a marketing
partner that could keep up
with our fast-paced business
and deliver results. We chose
Purplex for their expertise within
the industry lots of brilliant
ideas and have already made
a noticeable difference to the
business. We look forward to
building on this good start and
implementing all the exciting
marketing campaigns we have up
our sleeve.”
Andrew Scott, Managing
Director at Purplex commented:
“Managing the on-going
marketing strategy for a company
like SEHBAC needs significant
resources and expertise, but
with 60 staff and specialists in
every marketing discipline, it is a
perfect fit.”
http://www.purplexmarketing.
com/,
http://www.sehbac.com/
Security &
Counter Terror
Expo 2017
» » THE GLASS AND
Glazing Federation (GGF)
showed its support for the
Security & Counter Terror
Expo, held at Olympia London
on May 3-4 2017.
The GGF exhibited at Stand
I-20, with GGF Technical staff
on hand to discuss all matters
glass and glazing. Ian Penfold of
Solar Gard (and Chairman of
the GGF Window Film Group)
presented a demonstration of
the performance and properties
of safety and security glazing
from the GGF stand.
As part of the GGF’s 40th
anniversary celebrations, GGF
staff were giving away a free
copy of the GGF Safety and
Security Good Practice Guide to
the first 40 visitors to the GGF
stand each day of SCTX 2017.
This comprehensive
publication, valued at £150,
covers the use of safety and
security glass and glazing in
buildings including not just
windows, doors and curtain
walling but also interiors such as
shower enclosures and elevator
enclosures.
Security & Counter Terror
Expo is the UK’s leading
national security event. It is
a world-class showcase of the
capabilities, strategies and
intelligence to keep nations,
infrastructure, business and
people safe.
https://www.
counterterrorexpo.com/,
http://www.ggf.org.uk
AUDIENCE ENGAGEMENT
» » INTERNATIONALLY RENOWNED
machinery experts elumatec have become
the latest major firm to appoint Purplex, the
specialist marketing agency for the fenestration
and building products industry.
Already well established in the aluminium
sector, elumatec recently launched a new
collection of PVCu fabrication machines,
including the highly-advanced Flex Centre
160, and has appointed Purplex to boost
brand awareness among PVCu fabricators.
Managing Director Phil Heavey commented:
“elumatec is the world’s largest window
machinery company and we recently
announced a strategic partnership with PVCu
10 » M AY 2017 » CL EARVI E W- UK . C O M
machine manufacturer Sturtz, with plans
to showcase a new selection of machines at
the FIT Show in May. We needed an agency
to help us engage with a new audience and
Purplex was the obvious choice.”
Purplex Managing Director Andrew Scott,
commented: “elumatec have an impressive
new product range and we’re now working on
a highly-targeted PR, direct mail and email
marketing strategy to engage with PVCu
fabricators. We’re delighted to be working
with a big name like elumatec and we look
forward to helping Phil and the team win
more business, build the elumatec brand and
achieve their goals in the year ahead.”
Phil Heavey, MD of elumatec UK (left) and
Andrew Scott, MD of Purplex (right)
http://www.purplexmarketing.com/