DOORS&WINDOWS
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Bucking the Trend
The package already provides full marketing
and sales support, including access to product
photography, fully personalised product
literature, point of sale material and lead
generation via Hurst’s website. The integration
of door panels within Hurst Live will further
simplify the process of ordering door panels
and enable installers to secure more sales.
Demand has also risen for door panel
designs that mimic composite doors. Hurst
has also upped production rates of its Modern
Collection of contemporary, European-styled
designs. With fresh, distinctive panels, every
design is enhanced with stainless steel to cater
for the more cosmopolitan end-user.
As homeowner tastes evolve, Hurst is
anticipating an increased demand for panels
in rich, fashionable shades such as Anthracite
Grey. Hurst’s comprehensive range of coloured
door panels now includes five woodgrains,
plus around 12 foiled finishes as standard. The
company also offers a totally unique digital
glass printing service which enables installers
to design bespoke glazing for customers.
www.hurst-plastics.co.uk
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»»SUSTAINED GROWTH AT HURST
Plastics has prompted the company to further
strengthen its installer business package.
Mark Atkinson, sales and marketing
director Hurst Plastics, explains: “The
door panel may be a mature product, but
Hurst continues to buck the trend and is
maintaining a steady growth in this sector.
“Last year was a good year for us in panels
and we are projecting growth of around 3%
next year, which surpasses industry-wide
predictions for this product. In an era where
many companies have abandoned the panels
market, we are delighted to be investing and
growing our brand to maintain our lead in the
market.
“Our installer package equips Hurst customers
with the tools they need to promote themselves
and sell to the homeowner. The next stage
in the development of this package has been
to fully integrate door panels into our ‘Hurst
Live’ trade package. Customers will be able to
access technical data, track and trace orders and
configure order and price door panels.”
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Tel: 0114 240 2049 or fax: 0114 245 2923
Email: [email protected]
Visit: www.tradesashwindows.co.uk
82 » M AY 2016 » CL EARVI E W- UK . C O M