INDUSTRYNEWS
30 Years of Change
»»2016 SEES WINDOW WAREHOUSE, A
Portsmouth-based fabricator of industryleading windows and doors from The VEKA
UK Group, celebrate its 30th anniversary in
the home improvement supply business.
The company, which has been a customer
of The VEKA UK Group’s Halo brand for
the last 17 years, fabricated more than 18,000
window and door units in 2015, a huge leap
from the 1,500 it produced in 1986; its first
year of trading.
Director, Malcolm Cake, commented, “A
lot has changed for Window Warehouse over
the past 30 years. We started out in a single,
1,500 square feet unit, growing to take on an
additional seven units, each dedicated to a
different product, today boasting a combined
footprint of over 30,000 square feet.
“What has guaranteed our success and
longevity is the way we constantly strive to
improve our product offering for customers.
The switch to Halo has paid dividends from
day one, as the brand’s position in The
VEKA UK Group keeps us consistently at
the forefront of industry trends and technical
advancements.”
Dave Jones, Managing Director for The
VEKA UK Group, added, “We’re proud to
Promising Better Sales
»»FINDING NEW
customers is a time consuming
and expensive process, especially
when thousands of companies
and key contacts are changing
details every month.
Now Insight Data has
released the latest version of
its online prospect database,
Salestracker, and promises
even better sales and
marketing results.
Salestracker v3.5
provides users with up
to 60,000 potential
new trade and
commercial
customers with over 62,000
verified email addresses. It is the
only database that provides the
industry with real-time marketing
data for better response rates
on direct marketing and lead
generation.
Using Salestracker, companies
can instantly target fabricators,
installers, general builders,
architects and construction firms.
The latest version has several new
features including financial data
and credit rating provided as
standard. In addition to targeting
customers by products, markets
and even volumes, users can now
select potential customers by
work with Window Warehouse, a proactive
company that thoroughly deserves its 30 years
of success.”
www.vekauk.com
NEW PLYMOUTH DEPOT
National Plastics, the UK’s largest
independent trade counter network, has
just got even bigger, with the company
opening a new store in Plymouth.
Salestracker 3.5
credit rating, saving considerable
time and money on their
marketing activity. The system
can even send alerts when selected
customers or prospects have a
change of credit rating.
Helen Costeloe-Hughes,
Commercial Director at Insight
Data commented, “Salestracker
3.5 helps you gain the maximum
benefit from the data, generate
more sales leads and take control
of your sales and marketing
activity.”
www.insightdata.co.uk
»»THE NEW DEPOT
continues an unprecedented
period of growth for National
Plastics. Managing Director,
Geoff Foster, says, “Our
long-term plan is to grow to
a network of over 50 depots
by the end of 2017, ensuring
there’s no UK area without
convenient access to one of our
trade counters. With the new
Plymouth depot we’ve fortified
our position in the South,
further extending National
Plastics’ values of superior
quality products, great value and
exemplary service throughout
the area.”
The National Plastics
business model has proved
very successful. It has grown
substantially in the past few
years, even in the face of the
recession, adding £10 million to
its turnover in the last five years
alone. Geoff comments, “Our
growth is something we are very
proud of. Some of it is thanks
to acquisitions and opening new
s ites, but it’s mainly because
we have increased sales to
our customers by offering an
ever-wider range of products,
holding huge amounts of stock
and being able to deliver, in
many cases for free.”
www.nationalplastics.co.uk
C L E A RV I E W-U K . C O M » M AY 2016 » 25