INDUSTRYNEWS
MAKING AN ENTRANCE READY FOR THE ‘WEST END’
»»Multi-award winning Thistle
Windows and Conservatories is making the
most of two of the industry’s most innovative
new products in its newly updated showroom.
Both unveiled by trade fabricator, Glazerite
Windows Ltd, at the FIT Show, the New
Wave slide-swing door now features as the
Aberdeen site’s main entrance while the
Residence 9 Flush Sash window takes pride of
place inside.
“Residence 9 is the only window we have
seen that would appeal to the smart residents
of the West End of the city,” said Hugh
Bain, Head of Sales, “and the New Wave is
really attracting attention from visitors. It’s
something in a class apart from some of the
Bi-Folds we have seen. They are fantastic
products and we know both will be very
popular.”
Glazerite Director Jason Thompson said,
“Thistle has always been among the first to
introduce its customers to new and innovative
products and we know the New Wave and
Residence 9 ranges will go down well there.”
As Hugh Bain concluded, “We can’t wait for
the better weather when we can open the New
Wave up and show customers how versatile
the system really is.”
Visit www.glazeritewindows.co.uk
No.1 again in CMA Agency League
»»For the second year
running, MRA Marketing
has been ranked No. 1 in the
Construction Marketing Awards’
Agency League. The league
is compiled by the Awards’
organisers, the Chartered
Institute of Marketing’s
Construction Industry
Group (CIMCIG). Fifty-nine
marketing agencies working in
the construction industry are
ranked by CIMCIG based on
their performance at the Awards
over the previous three years.
Another consistent performance
in the 2014 awards, with four
finalist nominations and a win
for Door-Stop International,
ensured MRA retained its
position as number one.
“The CMA Agency League
is an independent ranking,
decided by CIMCIG based
on measurable performance,”
says Lucia Di Stazio, Direc tor
of MRA Marketing. She puts
MRA’s success down to strategic
thinking and creative insight.
“We offer fact-based marketing
solutions, big ideas based on
quality research and expert
analysis, and we’re delighted
to have that recognised
by CIMCIG,” says Lucia.
“Over the years we’ve been
shortlisted 15 times and won
10 Construction Marketing
Awards. We promise to help
ambitious companies grow and
we do.”
Visit www.mra-marketing.com
or email tom@mra-marketing.
com
Approved Installer Scheme
works for customers
»»The VEKA UK Group’s Approved
Installer Scheme is continuing to grow in
popularity as an introduction to the fantastic
range of support available from The VEKA
UK Group.
The Approved Fabricator and Installer
scheme was launched at the FIT Show in 2014
and has already seen around 400 companies
sign up to its package of professional
marketing support and lead generation.
As part of the scheme, Approved Installers
make a commitment to only sourcing highspecification VEKA systems from Approved
30 » M AY 2015 » CL EARVI E W- UK . C O M
Fabricators, reassuring customers that their
products and installations are of the industry’s
highest standards.
There is also an online Marketing ‘Hub’
as National Sales Manager for the Approved
Installer Scheme, Amy Grundy, explains, “The
advantages of Approved status include access to
a dedicated online Marketing Hub, loaded with
professionally designed marketing materials
that can be customised with the company’s own
logo, contact details and more.
“In the last four months alone, more
than 5000 items have been personalised and
Paul Evans of Ultimate Window Systems
ordered through this fantastic facility! This is
a sure sign that we’re offering exactly what our
installers and fabricators want and we’re very
proud of the system.”
Find out more at
www.vekauk.com/approvedinstaller or
e-mail [email protected]