INDUSTRYNEWS
Qualified
Leads
generate
£65 million
»»According to the latest
financial results at Leads2trade, installers
generated £65m worth of business as a direct
result of leads it provided in 2014.
Leads2trade is recognised as one of the UK’s
number one suppliers of double qualified
leads, which its members can access in
postcodes of their choice across the UK.
The company generate leads via an online
network of over 800 Trusted Local Supplier
websites, where homeowners register their
interest in obtaining quotes for home
improvement products.
Leads2trade members can buy leads for
homeowners looking to buy windows and
doors, renewable energy products, new boiler
and heating; and insulation products.
On the results Director Andy Royle
comments: “The amount of business we
helped our members to win is up on the
previous year and represents a real boost
for installers, our industry and the national
economy - as it show homeowners are willing
to spend.
Andy concludes: “Our members, who are
known as Trusted Local Suppliers, also get
access to a number of other benefits such as
finance options, marketing support, and an
appointment booking service.”
Visit www.leads2trade.co.uk to join the
UK’s No.1 lead generator
Getting on like a House on Fire
»»Exeter and Mackenzie Glass
Centres and Pilkington Glass are celebrating
five successful years of collaboration, with the
glass centre receiving a significant upgrade and
investing in state-of-art machinery.
Mark Herbert, General Manager, Exeter
and Mackenzie Glass Centres, comments:“We
have recently invested in a Putsch Meniconi
fire saw giving us enhanced lead times and
quality for our customers across the region.”
Pilkington’s Fire Protection Operations
Manager, Steve Brown has been a crucial part
of the two companies’ ongoing collaboration
and comments: “Exeter & Mackenzie Glass
Centres have been established as a key licenced
processing partner, producing both monolithic
and IGU products. It’s great to support a
receptive and active processor who strives
for best practise measures and top quality
compliant end product.”
Cornwall Glass & Glazing Ltd Director
Paul Garrard comments: “I am immensely
proud of the relationship with Pilkington
and the collaborative of our combined teams
allowing development for our product range
and service. With modern building designs
now frequently incorporating fire glass, we
have the flexibility to offer builders, main
contractor and building designers with every
aspect of the Pilkington Fire-Resistant Glass
Range.”
Visit www.cornwallglass.co.uk
for more information
24 » M AY 2015 » CL EARVI E W- UK . C O M
Smile!!
»»Purplex Marketing,the
specialist window industry marketing
agency, has expanded its Creative Division
to include full in-house photography.
Newly appointed Head of Creative, Steve
Jennings, explain: “Great imagery is essential
to creating beautiful, engaging design and
advertising. Like most agencies Purplex
outsourced this to freelance photographers
but we have brought it in-house to have
complete control over the process and
quality of work.”
The new service represents a significant
investment for the company including stateof-the-art equipment and facilities, with full
nationwide coverage.
Steve adds, “Our photographer is highly
experienced in both location-based shoots
and studio work.”
Sam Cross, Account Director at Purplex,
commented: “The new service will be
great for team and management photo
shoots, on-site work such as factories
or installations, or tasteful product
photography.”
Purplex was launched in 2004 by wellknown industry figure Andrew Scott, who
has acquired, built and sold several window
companies over the last 25 years. Purplex
has grown rapidly and now employs over
40 people across five dedicated divisions;
PR, Creative, Digital, Direct and Video. Each
division works on individual projects or
integrates seamlessly together to provide
powerful campaigns.