Clearview National March 2020 - Issue 220 | Page 59
COLOUR
COLOUR CONTINUES
TO GROW
aluplast has said colour,
including the global
systems house’s new
Jet Black foil, plus its
ultra-life-like Woodec
woodgrain collection, now account
for more than 40% of its UK sales.
» THE SYSTEMS LEADER
said it was also investing to
meet growing demand, with
an expectation that foils
and coloured finishes would
make up more than half of its
order book within the next
12-months.
To this end, aluplast launched
its ‘true-black’ Jet Black finish,
last month. This followed the
launch of Woodec late last
year.
Available in three ultra-life-
like woodgrains: Turner Oak
Malt, a subtle light oak finish;
Sheffield Oak Alpine, a silvered
oak finish; and slightly darker,
Sheffield Oak Concrete.
Ian Cocken, Director of Sales
and Marketing, aluplast, said:
“Finish, foils and colour are key
drivers of growth in the UK
window industry - particularly
in the second-time replacement
market.
“It’s nonetheless competitive,
which means that the detail
matters. Offering access to a
‘true’ matt black finish as an
alternative to palisander black,
delivers a very strong USP to
installers.
“Woodec, which is almost
indistinguishable from a natural
finish, also provides a significant
opportunity to up-sell.”
aluplast foils more than
1.2million metres of product
each month. It means that
in addition to its new finish
options, it holds thousands
of metres of coloured and
woodgrain profiles in stock. This
includes 32 different foils with
a choice of 10 different grey foil
finishes.
It also offers grey substrate
options across its contemporary
and highly flexible Ideal 4000
window and Lift-and-Slide
systems, which can also be
paired with aluskin, aluplast’s
highly innovative ‘clip-and-fix’
aluminium exterior finishing
system.
“Continuing investment in
our offer is allowing aluplast to
bring an incredible range to the
UK, also exploiting economies
of scale and innovation to do so
very competitively, both in terms
of price point and lead times.
“We can genuinely deliver a
step change in service and what
is perhaps a welcome shift in
expectation. Foils are a growth
area. That, however, means little
to installers and fabricators
unless their supplier can deliver
rapid and reliable supply. We’re
committed to delivering on
both.”
colour foiled windows
The demand for colour foiled
windows continues to grow...
can your supplier cope?
We’ve doubled our capacity to produce
foiled profiles, extending our range to over
30 options and their combinations.
Let’s make your future brighter and
more profitable together.
For a product
information pack on
either the Ideal 70
or Ideal 4000,
contact us today.
NEW
woodec
inspired by nature
aluplast in the UK, Unit 1, Green Lane, Tewkesbury, GL20 8HD
please call 01684 273401 email [email protected]
www.aluplast.co.uk
www.aluplast.co.uk
C L E A RV I E W-U K . C O M » M AR 2020 » 63