Clearview National March 2020 - Issue 220 | Page 31
All Doors
Bi-folding doors
to see post-Brexit
bounce in 2020?
AMA RESEARCH
» WHILE FORECASTING HEADLINE
increases, the Bi-fold Doors Market Report
– UK 2020 to 2023 from AMA Research,
suggests significant shifts in prices and sector
reach, defined by a series of drivers.
These extend from a growing pressure on
price-point in trade supply and potential
challenges from other product areas, to
consumer confidence post-Brexit, and its
impact on home improvement and new
build sectors.
Jane Tarver, Senior Research
Analyst AMA Research said:
“We saw market growth
in bi-folds slow last year in
comparison to very positive
growth between 2014 and
2018, something subdued by the
uncertainty surrounding Brexit.
“We perhaps now have more clarity about
the UK’s direction of travel, and we expect
this to lead to sustained growth through to
2023, albeit at a slightly lower rate.”
At a headline level AMA is forecasting
growth in the bi-folding door market across
sectors of 7% this year [2020] but it argues
that this may slow to 5% by the end of the
three-year period.
Nonetheless, this represents total market
value of £113m by 2023. Aluminium remains
the most popular material type, with the
majority of bi-folding doors supplied, as
expected, as replacements for older inline
sliding products.
The report, however, identifies a number of
key trends, which have potential to redraw the
market.
This includes the impact of lowered retail
price points, which the authors of the study
identify as having the potential to erode sales
in some areas, while growing them in others.
A new report into the prospects for bi-folding
doors through to 2023, paints a picture of
growth within an increasingly complex market.
“There are numerous factors which may
impact growth in different sectors of the
market, including a shift in pricing structure
within the industry itself ”, explained Jane.
“Increased competition and lower price
point, combined with growth in other
products, is starting to exert an influence,
particularly on higher end sales.”
She continued: “Conversely, some of these
same shifts may increase the reach of bi-
folding doors into other sectors.
“The picture is complex. The
market is in a sense ‘taking away
with one hand but giving with the
other’. It’s about understanding
which, because what is clear is
that we’re going through a period
of change.”
includes the drop in the number of house sales
seen last year - something that it suggests has
not been a complete negative for the industry
as homeowners improve rather than move.
Drawing on forecasts for the housing
market, the report also looks at prospects for
new build, and outside housing, highlights
opportunities in commercial sectors.
Jane concluded: “The real positive here is
that the bi-folding door market will continue
to see growth through to 2023. What we’d say,
however, is your proposition and offer isn’t
necessarily going to be right going forward
simply because it’s worked in the past.
“There are a number of factors which mean
that won’t be the case with some sectors of
the market delivering fewer opportunities
while the yield from others will increase
substantially.”
UK Market for Bi-Fold Doors End Use
Sector Mix 2014 and 2019 % by value
The authors of the Bi-fold Doors Market
Report – UK 2020 to 2023, also point to
external factors, which may impact on growth
and the sectors of the market that will deliver it.
This includes the impact of the Brexit
‘hiatus’, accompanying lower levels of
consumer confidence – and as a consequence
growth – in 2019, which it said may lead to
higher growth this year.
The report also provides an analysis of the
impact of this on the housing market. This
AMA Research is a specialist publisher of a
wide range of market reports and provider of
marketing research and consultancy services,
specialising in ad-hoc and commissioned
research projects.
This includes specialist door and window
reports including: Domestic Replacement
Doors and Windows; Door and Window
Fabricators; Commercial Glazing; Commercial
and Industrial Doors and Shutters; Door and
Window Fittings.
For further information please call 01242
235724, email marketing@amaresearch.
co.uk or visit www.amaresearch.co.uk
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