Clearview National March 2020 - Issue 220 | Page 16

INDUSTRYNEWS
DECADES OF
CONFIDENCE, AND
NOW A YEAR OF TRUST
It’s been an exciting year for Abloy,
with the unveiling of its latest global
vision – ‘Abloy For Trust’ - cementing
the company as a pioneer in security
and positioning the trusted brand
for continued growth in future.
» KICK-STARTING 2019,
‘Abloy For Trust’ was launched
to reflect Abloy’s evolution to a
modern digital brand and revitalise
its core values. To promote this
new agenda, Abloy wanted to
partner with a prominent figure
that personified their values to
amplify the message.
Valtteri Bottas, successful
racing driver and renowned
Finnish figure, was identified as
the ideal spokesperson aligned
with Abloy’s core beliefs and
became a partner for the brand.
Valtteri Bottas is a Formula
1 icon and has added four wins
to his belt this season, finishing
second in the championship.
Some of the qualities that
Valtteri shares with Abloy are his
trustworthiness, his technological
pioneering and innovative
approach, the fact he always
delivers a first-class performance
and puts teamwork at the heart of
everything he does.
The pinnacle of the year’s
partnership was a hotly
anticipated visit by Valtteri to
the Abloy UK stand at IFSEC
International 2019, where he
hosted an exciting Q&A to
answer questions about his
collaboration with the brand.
His warm and approachable
demeanour on the stand was a big
hit, with visitors flocking to the
stand to get a glimpse of the star
and have even have a selfie with
him.
It’s clear to see Abloy has gone
full throttle with ‘Abloy For Trust’
this year, combining over 110
years’ experience in providing
the highest calibre of security
products across the globe, with its
innovative new vision comprising
of four key pillars.
The first of these is Abloy’s
role as a trusted advisor, priding
itself on providing support and
valuable advice throughout the
specification process. This includes
sector experts advising on bespoke
solutions that improve security and
efficiency, and educating customers
on how to utilise the system to its
full potential.
New appointments in 2019
enhanced Abloy’s industry-specific
expertise and role as a trusted
advisor, with the addition of
dedicated Market Development
Managers boasting in-depth
knowledge and experience in
critical national infrastructure
sectors such as telecoms and
transport.
The second pillar is Abloy
leading the way with innovation,
a pioneer in locking, access
control, door solutions and
related services, offering solutions
that are secure and easy to use.
Electromechanical systems,
such as CLIQ®, utilise the
renowned physical quality of
Abloy hardware with the latest
innovations that connectivity can
provide, including audit trails and
programmable access rights.
16 » M AR 2020 » CL EARVI E W- UK . C O M
Operating in over 90 countries,
Abloy also strives to be a first-
class service provider, to satisfy
customers who demand the
highest level of convenience
and reliability when it comes to
security.
Finally, Abloy has built a
strong community of true
professionals who are proud of
their achievements, consistently
setting the bar high and aiming
even higher. The community goes
from strength to strength, leading
the way in ensuring products
are fit for purpose and can meet
demands of safety and security.
The Abloy brand has seen
huge global success in recent
years too. Parent company
Abloy OY was named the most
valued brand in Finland by the
country’s leading marketing
publication, Markkinointi &
Mainonta, and Abloy USA were
awarded a prestigious Platinum
GOVIE award for PROTEC2
CLIQ®, recognising outstanding
government security products.
But Abloy will not rest on its
laurels, and continues to push
forward with its growing success
to change the face of security.
Education is key - not only to
educate how to install and use
products effectively but on critical
issues such as fire door safety and
compliance.
The Academy has provided end-
users and installers the importance
of compliance for over 10 years by
developing knowledge and skills,
as security solutions can only be
realised by the abilities of the people
who specify and install them.
To conclude, it’s been an
amazing year for Abloy with an
updated vision on the future
of security and access control
solutions. The revitalised values still
hold the essence of Abloy’s heritage
and quality that customers come to
expect and trust.
For further information on
products and services available
for Abloy UK, visit abloy.co.uk,
or call 01902 364 500.