Clearview National March 2019 - Issue 208 | Page 76

INSTALLERSUPPORT “SIMPLY GREAT PRODUCTS AT GREAT PRICES” - enough for Endurance’s Installer of the Month » » COMPOSITE DOORS Cardiff Ltd – an Endurance Preferred Installer – prides itself on simply offering great products at great prices; upholding a reputation with 100% consistent 5-star reviews. Rob Renée, Managing Director told us about his experiences as an Endurance customer, which has only been less than a year. WHAT IS YOUR MOST POPULAR ENDURANCE PRODUCT? “Our most popular door is the Alto, a traditional composite door style. That being said, we do really well across the whole range, and there isn’t much in it. Alongside this, the Federal UCF Locking Cylinder has proven to be really popular, with Anthracite Grey being the most popular door colour.” WHAT ATTRACTED YOU TO THE ENDURANCE PRODUCT RANGE? “Primarily, I needed to offer a timber composite door that was of the highest quality. I had already dealt with other composite door manufacturers but found myself disappointed by the service and the product.” WOULD YOU RECOMMEND OTHER INSTALLERS TO JOIN THE ENDURANCE PREFERRED INSTALLER NETWORK? “The Preferred Endurance Installer Network accreditation helps to support our reputation. They offer a good product, and we get good leads from them. I opted to have the HomeView Door Designer branded to us to help improve credibility further, and it means I get two channels of lead generation now: my website and the Endurance website. One of the main benefits for me is that we can order and process door orders online, which saves us the time we would normally use visiting customers.” WHAT MAKES ENDURANCE DIFFERENT TO OTHER COMPOSITE MANUFACTURERS? “The door is much thicker than other composite doors on the market, at 38mm thick and with 17 different timber laminations. Endurance also offers hardware that is not available in other places. The colour choice is really ‘100% consistent 5-star reviews’ good too, with the new Raven Black and recently released Elephant Grey helping to make their range even more diverse.” Think you’ve got what it takes to become Endurance’s Installer of the Month? Get in touch by calling 1652 659259 or visit www.endurancedoors.co.uk for more information. GOOGLE GDPR FINE IS ‘MASSIVE WAKE-UP CALL’ » » SEARCH ENGINE GIANT Google has been issued with a landmark fine of 50 million euros (£44m), for a breach of the new General Data Protection Regulation (GDPR). The fine, which is the largest in GDPR history, was issued by French data watchdog CNIL for “lack of transparency, unsatisfactory information and a lack of valid consent regarding the personalisation of advertising”. Following its investigation, the watchdog judged that users were “not sufficiently informed” about how data is collected, and that Google’s blanket consent for all services did not meet GDPR guidelines. The verdict follows complaints by two privacy rights groups: noyb (None Of Your Business) and La Quadrature du Net (LQDN), which both claim Google did not have a valid legal basis to process user data. In a statement, Google said it was “studying the decision” to determine its next steps. Speaking on the ruling, Jade Greenhow, Operations Director at Insight Data comments: “Whilst this is certainly not the first violation of the new GDPR, it is by far the biggest and most high-profile. It’s a real statement 76 » M AR 2019 » CL EARVI E W- UK . C O M of intent from the EU to show that no company is above the law and that the three key pillars of GDPR: transparency, information and consent, will be upheld. “Without question, this verdict should serve as a massive wake-up call to businesses at every level to prioritise GDPR compliance. Flying under the radar is simply not an option as investigations continue and privacy rights groups across the continent and the UK look to alert regulators to potential breaches and GDPR violations.” Whilst this is the biggest fine yet to be issued by a European regulator, it could have been far worse. With GDPR allowing a maximum fine of 4% of annual global turnover, Google’s fine could have easily been in the billions of euros. Prior to Google’s violation, entertainment giants Apple, Netflix, Amazon and Spotify all faced accusations of non- compliance. Last year, the first GDPR fines were issued following investigations by European regulators. These included a Portuguese hospital, a German social media company and a small business in Austria. [email protected]