Clearview National March 2019 - Issue 208 | Page 75

INSTALLERSUPPORT
WHY IS ERA LAUNCHING A
NEW INSTALLER SCHEME?
ERA has made its focus for 2019 the
installer, because it knows they are key to
linking the ERA brand with the homeowner.
Security-conscious consumers rely on
well-informed installers to safeguard their
residential and commercial properties and
possessions with the best possible product.
By making sure that installers are confident
and competent with all the latest smartware
technology – and mechanical security
hardware – ERA knows that locksmiths,
installers, and security specialists will pick
their product over that of a competitor.
Tania Tams continues: “ERA wants to
make it easier for installers to specify, supply,
sell, and set up its products. As smartware
is becoming increasingly sought after, too
many locksmiths and installers have been
left behind as they don’t have the time or
the money to attend extensive and expensive
training courses. That’s why ERA has made
its training courses free of charge and they
will be approximately 85 percent practical;
which means no lengthy classroom lectures,
but plenty of hands-on experience to get you
up-to-speed as quickly as possible.”
WHO SHOULD SIGN UP TO THE
ERA INSTALLER SCHEME?
In short, ERA’s new Installer Scheme is
perfect for anyone that wishes to boost their
business, improve local leads, get better
prices on products, and be fully up-to-speed
on training and installation. Locksmiths,
electricians, builders, door and window
fitters should be especially keen to take part
though.
Tania Tams assures that: “Installers don’t
have to worry about giving up their identity
when they join the ERA Installer Scheme.
The network has been designed to help them
improve their own individual brands by being
associated with ERA. When it comes to their
profile page, for example, the installer will
have full control over what information the
customer reads about them. It will contain
their company logo, any associated icons, text
about the business and contact details.”
Installers can select the radius in which
they want to work so will never be asked to
go outside of the ‘normal’ working range. The
significance of this is not just convenience for
the installer and lower van mileage though,
it further helps to bolster an installer’s
reputation in their local area, something ERA
is very keen to help develop through its new
Installer Scheme.
Following every job, the homeowner
will be encouraged to rate the installer and
this review will be added to the company’s
profile page. Customer ratings, feedback, and
recommendations are an integral part of the
customer journey in the ‘Go Compare’ world
we live in, yet can be a very difficult service
to provide and follow up for the average
installer. The ERA Installer Scheme provides
a freepost form for every job that you can give
to your customer, and they can send back to
ERA to add to the system, or the customer
will receive a follow-up email in a few weeks
after the job and be asked to do the rating
online.
Tania Tams concludes: “We want to
give back installers the chance to do what
they should be doing; installing. Too many
companies – especially small and medium
enterprises – have had to take on their own
marketing, branding, social media, lead
generation, product selection, training course;
the list is endless. The ERA Installer Scheme
means that installers can sell with confidence,
fit and set up perfectly, order with ease (and
often at reduced cost), and then move onto
the next job.
“It’s really that simple.”
Find out more at:
www.erahomesecurity.com
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