Clearview National March 2019 - Issue 208 | Page 62

CO LOUR
ANTHRACITE FOR SORE EYES
2019 has got off to a good start for Freefoam
customers, with the addition of Square and Ogee
gutter in the popular Anthracite Grey colour option,
to help it gain market share in a growing sector.
Designed to complement the existing Round and
Deep gutter systems and manufactured to Ral No.
2016, the ranges offer an exact match to door and
window systems, giving customers the range to satisfy
the growing demands of homeowners and developers.
» » THE CHOICE OF COLOUR FOR
windows, doors and roofline is now on
average nearly 30% of sales, with some
window companies seeing sales of over 50%
in colour - and growing. Homeowners buying
high end dramatic grey windows and doors
do not want the standard white roofline
- they want everything to match. Which is
why Freefoam made a strategic move into
manufacturing the complete roofline range in
Anthracite Grey.
Freefoam’s approach is to help every
company in the supply chain sell more and
grow faster than the competition. And our
approach is working. Freefoam customers
Alan Sutherland, Managing Director of
General Building Plastics explains: “There’s
been an increasing demand for colour, but
the biggest growth has been in the last three
to four years. Greys are the most popular
now, particularly Anthracite Grey, and most
62 » M AR 2019 » CL EARVI E W- UK . C O M
customers want a full suite of colour matched
products, which Freefoam does very well.”
Discerning homeowners want the complete
solution, so Freefoam also manufacture a wide
range of PVC fascia and soffit in Anthracite
Grey providing a suite of colour roofline
products. With most colours available off
the shelf or on short lead times Freefoam
customers have access to all the products
they need to meet the demands of today’s
consumers and gain valuable market share.
Colin St John, Freefoam Commercial
Director, summarised “These new additions
to our gutter range are a great example of
how we continually introduce products to
maximise the success of our customers.
Providing a grey rainwater and roofline
range will give customers opportunities with
housebuilders and big ticket refurbishment
projects and illustrates our commitment to
helping our customers grow.”
Freefoam is a leading manufacturer of
PVC-U and PVC-UE building products
including a wide range of fascias, soffits,
rainwater systems, external cladding and
interior decorative paneling. Freefoam’s
PVC products offer house builders, local
authorities, developers and installers a
high-quality, low-maintenance alternative to
conventional timber, backed by industry-
leading guarantees. Freefoam’s products are
stylish, versatile and come in a large range of
colours and designs to add style and definition
to residential and commercial buildings.
Freefoam has long been an advocate
of lead-free environmentally friendly
manufacturing of PVC roofline products.
The company has pioneered the best
manufacturing processes to give long-lasting
performance of products and offers a range of
guarantees on roofline products. Freefoam’s
unbeatable 50-year Lifetime Extended
Guarantee is available to Freefoam Registered
Installers on white roofline products. This is
in addition to a 20-year Lifetime Guarantee
as standard on white roofline. White cladding,
coloured products and Freefoam’s Woodgrain
range also come with a 10-year guarantee as
standard.
Freefoam offers outstanding service and
comprehensive support to partner stockists to
help them win sales and grow their business. A
range of marketing materials is available to help
stockists and installers sell more.
Freefoam was founded in Cork, Ireland in
1990 and co-ordinates manufacturing and
sales for the Irish and Continental markets.
Its subsidiary company in Northampton,
Freefoam Plastics (U.K.) Ltd., manages the
manufacturing, distribution and sales activities
for the UK market. Freefoam supports the
excellence and innovation of its products
through its proficient and professional service,
ensuring that it delivers what customers need,
when they need it, and this includes service,
advice and support.
Freefoam employs over 200 staff
throughout Europe and considers its role
within the community as vital to its success.
To ensure minimal adverse effects on the
local environment the manufacturing process
is subjected to continual review. It operates
to ISO 9001:2008 quality standards for
continuous improvement across all operations,
processes and procedures to ensure that its
customers receive the highest level of quality
and service.
www.freefoam.com