Clearview National March 2019 - Issue 208 | Page 46

PROUD SPONSOR OF DOORS & WINDOWS DOORS&WINDOWS Enduring the Brexit uncertainty » » THE FENESTRATION AND HOME COMMUNICATION IS KEY improvement industry was originally forecast to benefit from the uncertainty surrounding Brexit, with more homeowners choosing to improve rather than move. However, sales results from some suppliers and installers seem to have slowed over recent months. Endurance has bucked the trend, with January 2019 being the single largest month of sales in the brand’s history, and a sales growth of 30% YoY. Alongside this sales growth, Endurance has seized the opportunity to evolve in the face of the feedback from its growing base of customers; resulting in a large investment in the improvement of communications through new staff appointments and technology integrations. Stephen Nadin, Managing Director of Rocal, commented on this fantastic start to the year: “Thanks to our excellent sales performance, we have been able to invest heavily this year in new machinery, people and transport. The idea is to pass on our positive performance to improve our customer experience and make Endurance the choice of the trade when it comes to composite door suppliers.” For Endurance, a key focus 2019 is improving communications with its customer network. With the recognition that customers are the lifeline of their business, each member of staff has made a commitment to ensuring they communicate effectively across the board: After all, there’s nothing more frustrating for customers than not being able get the help and support they require. The first of these improvements in communication is founded in a new telephone system, which ensures a member of the Endurance team will always be on hand to answer any customer queries. Alongside this, Endurance will also be integrating a useful contacts list that customers will be able to access from the trade area of the Endurance website. All customers will need to do is input their postcode to get access the contact details for their own dedicated support network. From order processing to aftersales support and marketing assistance, contact details for the entire Endurance Door’s team will now be at customers’ fingertips. This will be complemented by automated email and SMS text message alerts to keep customers in the loop at various stages of the ordering and production process. Stephen Nadin, Managing Director of Rocal, commented on this new approach to communication: “At Endurance, we recognise how important it is that our customers are ‘a member of the Endurance team will always be on hand to answer any customer queries’ kept up to date with their orders and are able to get a helpful member of our team on the phone whenever they require support. In the past, we have not always been the best when it came to the way we communicate, but we are committed to building on the improvements we have already made in order to become the most efficient and easiest to deal with composite door supplier in the industry.” Endurance is always keen to hear about ways in which we can improve as a business and take customer feedback seriously. If any of our customers have any suggestions on how we might improve our communications – please send to [email protected] NEW FOCUS AS AGENCY SELLS LEAD-GENERATION SERVICE » » ICAAL ENDED 2018 ON a high with the sale of the greatly successful lead-generation division, CloudGlaze, to Leads2Trade. ICAAL established CloudGlaze in 2011 as a specialist lead generation service to the double- glazing industry. With a customer book of anyone who is anyone in fenestration and website assets that rank for key product search terms, CloudGlaze was a force to be reckoned with. Supplying leads to the likes of Anglian, Everest and SafeStyle, through to regional and local installers, the business was a prospect that Leads2Trade couldn’t ignore. Such a profitable and well-run business is hard to part with. However, as a company that always looks to break new ground and provide the best service to its clients, ICAAL felt that the time was right to focus on its core business. 46 » M AR 2019 » CL EARVI E W- UK . C O M Chris Tahmasaby, CEO of ICAAL, commented: “The sale of CloudGlaze will allow ICAAL to further concentrate and expand its Digital Marketing services. With so many of the highest profile companies within the sector now seeing ICAAL as their number one marketing provider, these are extremely exciting times for our fast-growing company.” Things certainly won’t be quiet with their client base that includes industry heavyweights such as Ultraframe, Deceuninck, Endurance Doors, Sternfenster, Liniar, and VEKA, plus it will continue to provide SEO for CloudGlaze’s two market-leading lead gen brands: ‘Double Glazing on the Web’ and ‘Conservatory Online Prices’.