Clearview National March 2019 - Issue 208 | Page 22

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“THE BIGGEST BRANDING EXERCISE
WE’VE EVER UNDERTAKEN”
» » HURST HAS KICKED-OFF
the new year with a major re-
brand to strengthen its position
as a leading manufacturer of
composite doors and PVC-U
door panels. As part of the
launch, the company has unveiled
a bold new identity to capture its
unique pedigree and appeal to a
new generation of customers.
Marketing Manager Hayley
Barker explains: “This launch
marks the beginning of what will
be a pivotal year for Hurst as we
embark on another period of rapid
growth. We have a punchier name
and a fresh new look, but our core
company values remain the same –
they are the trademark of Hurst.
“We are never afraid to invest
at Hurst and this is the biggest
branding exercise that we’ve ever
undertaken in the history of
the business. Our new identity
will elevate Hurst to a new level
and help us engage with a wider
audience, especially homeowners
who are increasingly asking for a
Hurst door by name.”
The re-brand follows a
£650,000 investment into
new machinery and delivery
vehicles - to improve levels of
quality, service and value – and
a customer service and order
processing-teams which saw its
customer base grow by 25%.
www.hurst-plastics.co.uk
NEW SUPERGLUE RANGE HAS “FIRM FOCUS”
» » BOND IT, ONE OF THE
UK’s fastest growing
manufacturers of sealants,
adhesives and building chemicals,
has launched a new range of DIY
Superglue products to its eye
catching Glue Monster Range.
Complementing the already-
established PU and Wood Glues,
Bond It is now offering four
cyanoacrylate products in handy
DIY sizes for quick repair jobs:
All Purpose Adhesive, a
quick drying adhesive with
exceptional bond strength.
Contact Adhesive, quick drying,
very strong and water resistant.
Monster Mix, a general purpose
two-part epoxy adhesive and
encapsulent that forms a high
strength bond or coating in
five minutes. 100% reactive
- no solvents and traditional
Superglue that will
rapidly bond almost
anything. Supplied

as a carded display in easy tear-
off units, giving you maximum
convenience whilst taking up
minimum space.
Speaking of the new products,
David Moore, managing director
at Bond It, said: “Bond It has
a firm focus on developing and
offering a range of adhesives
that do the job but we also
want to bring a bit of fun in to
the marketplace with our Glue
Monster character.”
www.bond-it.co.uk
The road for better finance
» » IMPROVEASY, THE INDUSTRY’S
leading finance specialist has seen a surge in
enquiries following its involvement with the
nationwide FENSA Roadshow.
22 » M AR 2019 » CL EARVI E W- UK . C O M
The firm, which last year became the
exclusive finance partner for FENSA and its
members, joined the GGF Group company on
its nationwide tour. Visiting Bristol, Torquay
and Falmouth before heading up to Liverpool,
Manchester and Blackpool, Improveasy spoke
with FENSA members about the importance
of offering finance, and how it can help secure
bigger and better sales.
Austin Barcley, Managing Director of
Improveasy, said: “The events provided a
great opportunity to firstly, explain our new
partnership with FENSA and secondly, to
break-down the benefits, mechanics and
details behind our comprehensive service. It’s
fantastic to be welcoming a number of new
customers onboard following meeting us at
these events.”
The Improveasy finance range is open to
FENSA members of all sizes and is designed
to allow them to offer finance directly at the
point of sale. In addition to 0% interest-free
finance and a full range of APRs to suit any
product, members can take advantage of
Improveasy’s new ‘Buy Now Pay Later’ finance
package.
www.improveasy.com