Clearview National March 2018 - Issue 196 | Page 42

PROUD SPONSOR OF ALL DOORS
ALLDOORS
PRODUCT FOCUS VIDEOS LAUNCH
» » SLIDING AND FOLDING
door hardware manufacturer, P C
Henderson, is pleased to launch
a new series of product focus
videos to help our customers gain
a better understanding of our
products and their key features.
The first video in the series
focuses on Evolve, P C
Henderson’s new and
improved automated
sliding door system.
Presented by Philip
Jones, UK Business
Development Manager,
the video provides a step by step
guide to the product including kit
contents, features and benefits,
specification and available
accessories.
Statistics published by
HubSpot state that 90% of
customers report that product
videos help them make
purchasing decisions. In addition
to this, a third of the time people
spend online is dedicated to
watching videos.
The company says: "We will
be creating videos for all of
our future product launches
to enable our customers to
see our products first hand.
Distributors may also find the
videos a useful as a training tool
to help teams gain a further
understanding of target markets
and how the products sit within
our range. The videos have been
designed to quickly inform our
customers about our products
and features in an easy to follow
format."
www.pchenderson.com
NEW DESIGN EDITION LIFT-AND-SLIDE DOOR
» » LEADING SUSTAINABLE BUILDING
envelope specialist, Schueco UK, has just
introduced the ASS 70.HI DE, a new,
even more versatile version of the top-of-
the-range, lift-and-slide door that Schueco
originally introduced into the UK in
2010.
This new Schueco system retains the basic
profile depth of 70 mm but offers an ultra-
slimline configuration with central meeting
stiles that measure just 48 mm. The result
is that the fully glazed doors deliver the
clearest possible views with minimal visual
interruptions, whilst still maintaining the
maximum door height of 3m.
In order to deliver maximum design
flexibility, the ASS 70.HI DE comes in a
wide range of colours and if required, the
inside and outside frames can be specified
in contrasting colours. Similarly, a range
of opening types based on a double track
configuration makes the doors suitable for
almost any commercial or domestic project.
The final noteworthy benefit of the Design
Edition door is that it is equipped with
two-component insulating bars: these have
been developed specifically for door leaves
that are subject to marked differences in
temperature between the outer and inner
profile components.
www.schueco.com
Industry-leading marketing package
» » WHEN YOU TAKE A LOOK AT THE
marketing support that Distinction Doors
offers, you quickly realise it offers the same
level of market-leading quality and innovation
as its doors.
One of the most compelling elements of the
marketing package is the Skin Book. The Skin
Book is a first for the industry and it shows the
complete range of 43 colours, including five
standard colours, two premium colours, two
wood stains and over thirty bespoke colours all
on swatches of Distinction’s woodgrain skins
so homeowners can choose their door colour
with confidence.
42 » M AR 2018 » CL EARVI E W- UK . C O M
As befits a company renowned for its
innovation, Distinction was the first company
to introduce its Skin Book and their customers
report that it aids consumer decision-making
and is a superb tool to help in the overall sales
process.
Other highlights include the company’s
in-house graphic design service that produces
bespoke marketing materials to support their
customers’ sales processes. The company’s
door-designer application is also a well-valued
customer aid and can be personalised for
Distinction’s customers and their customers’
websites to promote their composite doors and
Distinction Glass offering.
www.distinctiondoors.co.uk