Clearview National March 2018 - Issue 196 | Page 29

PROUD SPONSOR OF
INDUSTRY NEWS
INDUSTRYNEWS
INDIAN EXPEDITION
FINDS HUGE
OPPORTUNITIES FOR
WARM EDGE EXPERTS
» » WARM EDGE PIONEERS
Edgetech capped off a
momentous year of milestones
and international exhibition
appearances by showcasing
at India’s biggest fenestration
event.
The fifteenth Zak Doors
and Windows Expo came to
Mumbai’s MMRDA Exhibition
Centre in December, bringing
together glazing experts from all
around the world to discuss the
future of fenestration, and see
the latest products taking the
sector by storm.
The gathering took place as
India’s construction industry
gears up for what looks set to
be a historic boom, fuelled by
extensive state investment.
Hundreds of thousands of
homes are scheduled to be
built in the next few years
as part of the government’s
Housing for All by 2022
initiative, with the Indian
economy set to almost double
in size in that time.
What’s more, ongoing trends
away from traditional wooden
windows and towards more
modern PVCu and aluminium
alternatives present huge
opportunities for component
suppliers, as Edgetech MD
Chris Alderson explains.
“It was fantastic to take part
in Zak Doors and Windows.
There’s a real sense that Indian
fenestration is on the cusp of
something huge, and as both
government and consumers
increasingly turn towards high-
performance IGUs.”
www.edgetechig.co.uk
Building the
Skills of a
Fabrication Team
» » BURY-BASED LANCASHIRE
Trade Frames are committed
to building the highly skilled
workforce today’s glazing industry
needs. With an ever-increasing
product range, training is always
underway. A recent example is
the company’s Anthony Loder,
who has just completed a course
in the fabrication of the Smart
Aluminium Visoglide Plus patio
door.
Aluminium became part of the
Lancashire Trade Frames trade
offering in 2014, and interest in
the company’s bifolding doors
has grown markedly. With strong
demand from the commercial
sector and consumers loving the
inherent strength of the material
alongside its clean styling, the
move to aluminium for sliding
patio doors is the logical next
step.
Training took place at Smart’s
own site at Yatton in Somerset
and included all aspects of
fabrication, operation, glazing,
transportation, maintenance,
ventilation and safety. Lancashire
Trade Frames Managing Director
Mark Rowland commented:
“There was a lot to take in, but
we knew Anthony was the right
man for the job. He’s quick to
understand, and he’s great at
getting others up to speed.”
To learn more about the
Visoglide Plus patio, call
Lancashire Trade Frames on
0161 762 5800.
A new website experience
» » THE RESIDENCE COLLECTION HAS
recently unveiled a new consumer facing
website at www.residencecollection.co.uk,
that has already realised an increase in unique
visitors up 48% year on year, as consumers
look to premium and super-premium PVCu
window and door design.
The website benefits from stunning
installation photography and is split into the
collections of R2 for squared, contemporary
aesthetics, R7 for a flush appearance inside
and out and the original and finest Residence
9, which is the unrivalled timber replica, flush
sash window.
There is also a unique Window Designer
which has been expertly put together, to
inspire both consumers and architects through
a 5-step design process, starting with property
type, including brick, stone and rendered
finishes, before going on through window
style, colour, hardware and additional extras.
There’s also a lead capture facility at the end
of the process, to help drive further sales
enquiries to The Residence Collection retail
partners.
‘increase in unique visitors’
In addition, within the new website
platform are comprehensive case studies,
an expanded gallery with outstanding
photography, including an Instagram preview,
a conservation and planning section, detailed
list of hardware options, FAQ’s, blog and
brochure downloads, by product category.
www.residencecollection.co.uk
C L E A RV I E W-U K . C O M » M AR 2018 » 29